---
product_id: 380265868
title: "PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free"
brand: "purito"
price: "¥3794"
currency: JPY
in_stock: true
reviews_count: 13
category: "Purito"
url: https://www.desertcart.jp/products/380265868-purito-cica-clearing-bb-cream-13-neutral-ivory-1-fl
store_origin: JP
region: Japan
---

# Light to medium buildable coverage Vegan & cruelty-free formula Hydrating & soothing ingredients PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free

**Brand:** purito
**Price:** ¥3794
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Naturally, Lead Confidently 🌿

## Quick Answers

- **What is this?** PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free by purito
- **How much does it cost?** ¥3794 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/380265868-purito-cica-clearing-bb-cream-13-neutral-ivory-1-fl)

## Best For

- purito enthusiasts

## Why This Product

- Trusted purito brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Buildable Coverage:** From subtle glow to medium coverage—customize your look effortlessly.
- • **Sustainable Beauty:** Eco-conscious packaging for the mindful millennial who cares about the planet.
- • **Skin-Loving Hydration:** Centella Asiatica & Panthenol calm and protect your skin barrier all day.
- • **Flawless Natural Finish:** Lightweight, dewy coverage that enhances your natural complexion without cakiness.
- • **Sensitive Skin Approved:** Non-irritating, fragrance-free formula perfect for acne-prone and rosacea skin.

## Overview

PURITO Cica Clearing BB Cream #13 Neutral Ivory is a vegan, cruelty-free, lightweight foundation that offers buildable medium coverage with a dewy finish. Infused with soothing Centella Asiatica and hydrating Panthenol, it protects sensitive and acne-prone skin while delivering a natural, flawless look. Packaged sustainably, it’s the perfect everyday essential for professionals seeking a healthy, radiant complexion without compromise.

## Description

desertcart.com: PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free : Beauty & Personal Care

Review: Love it on my acne prone skin! - Got the shade Neutral Ivory and I have rosacea an acne but neutral undertones. Was shocked how much I liked this. I saw some videos on it but I am a skeptic because I have really sensitive acne prone skin. This product looks so good on the skin. It definitely helps cover the redness in my cheeks. It’s more full coverage than I was expecting but I’m not mad about it. Sometimes I use it instead of concealer because it covers pretty well. It doesn’t feel sticky at all and goes on really easy. I would say a little goes a long way for sure but it’s also very buildable. I like that it’s almost skin care and makes me feel better about wearing makeup for work everyday. Like I said I have very sensitive acne prone skin and I have been using this consistently for a month now and it has not broken me out or cause any irritation which is such a win! It has a dewy finish so it looks very skin like when I’m done with all my steps. Will be repurchasing and keeping this as a stable in my makeup bag!
Review: Holy Grail BB Cream – Perfect for Fair Cool Toned Skin - I love this BB cream! I’ve been using it for over two years, and even though I own other foundations and BB creams, I always reach for this one. The color match is perfect for me — I have fair, cool-toned skin and use the #13 Fair Ivory shade. It looks natural, not cakey, and doesn’t settle into lines. Plus, it’s hydrating, so I don’t even need a setting powder. The texture is lightweight and smooth, making it feel like you’re wearing nothing at all. It gives my skin a healthy, fresh look. If you’re searching for a BB cream that enhances your skin without feeling heavy, this one is definitely worth a try!

## Features

- Sustainable Packaging
- This non-irritating, lightweight BB cream complements your natural complexion with a soft, dewy finish; Both calming and hydrating, it’s packed with skin-loving ingredients, including Centella Asiatica Extract and Panthenol, that help prep and protect the skin barrier; A hybrid skin solution with light to medium coverage, it’s blendable and buildable, leaving skin velvety smooth with a pinch of glow
- Cruelty free
- 🌿 BB cream is an ideal proposition for people who value a natural look and uniform skin tone

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09KC1F4V7 |
| Additional Features | Lightweight, non-irritating formula with soothing and moisturising ingredients |
| Age Range Description | Adult |
| Best Sellers Rank | #23,871 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #17 in BB Facial Creams |
| Brand Name | PURITO |
| Color | #13 Neutral Ivory |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.0 out of 5 stars 883 Reviews |
| Finish Types | Cream |
| Item Form | Cream |
| Manufacturer | HINATURE Inc. |
| Manufacturer Part Number | LHB-PU0093 |
| Material Type Free | Fragrance Free, Essential Oil Free |
| Model Number | MJ002 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Hydrating,Smoothening,Softening |
| Recommended Uses For Product | Sun protection, even complexion |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Vegan |
| Unit Count | 1 Fluid Ounces |

## Product Details

- **Color:** #13 Neutral Ivory
- **Item Form:** Cream
- **Material Type Free:** Fragrance Free, Essential Oil Free
- **Recommended Uses For Product:** Sun protection, even complexion
- **Skin Type:** All

## Images

![PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free - Image 1](https://m.media-amazon.com/images/I/41kJexNLcDL.jpg)
![PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free - Image 2](https://m.media-amazon.com/images/I/51jnCQ0+2mL.jpg)
![PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free - Image 3](https://m.media-amazon.com/images/I/51vgkF950-L.jpg)
![PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free - Image 4](https://m.media-amazon.com/images/I/51YmPgRkxeL.jpg)
![PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free - Image 5](https://m.media-amazon.com/images/I/61EkKJeDDyL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is it suitable for oily skin types?**
A: This product may be too heavy for oily skin types. We recommend a patch test before committing to all-day wear.

**Q: Can it be used as sun protection?**
A: While the ingredient list does include sunscreen filters, this is not a sun protection product. An SPF 50+ PA++++ sunscreen should be applied underneath for proper protection.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love it on my acne prone skin!
*by C***W on January 27, 2026*

Got the shade Neutral Ivory and I have rosacea an acne but neutral undertones. Was shocked how much I liked this. I saw some videos on it but I am a skeptic because I have really sensitive acne prone skin. This product looks so good on the skin. It definitely helps cover the redness in my cheeks. It’s more full coverage than I was expecting but I’m not mad about it. Sometimes I use it instead of concealer because it covers pretty well. It doesn’t feel sticky at all and goes on really easy. I would say a little goes a long way for sure but it’s also very buildable. I like that it’s almost skin care and makes me feel better about wearing makeup for work everyday. Like I said I have very sensitive acne prone skin and I have been using this consistently for a month now and it has not broken me out or cause any irritation which is such a win! It has a dewy finish so it looks very skin like when I’m done with all my steps. Will be repurchasing and keeping this as a stable in my makeup bag!

### ⭐⭐⭐⭐⭐ Holy Grail BB Cream – Perfect for Fair Cool Toned Skin
*by Y***Y on March 12, 2025*

I love this BB cream! I’ve been using it for over two years, and even though I own other foundations and BB creams, I always reach for this one. The color match is perfect for me — I have fair, cool-toned skin and use the #13 Fair Ivory shade. It looks natural, not cakey, and doesn’t settle into lines. Plus, it’s hydrating, so I don’t even need a setting powder. The texture is lightweight and smooth, making it feel like you’re wearing nothing at all. It gives my skin a healthy, fresh look. If you’re searching for a BB cream that enhances your skin without feeling heavy, this one is definitely worth a try!

### ⭐⭐⭐⭐ Very matte and opaque
*by C***S on February 16, 2026*

I was looking for a less expensive alternative to the Dr. Jart product, and ideally better tone matching. After trying eight different products, this is the closest dupe in that it has higher coverage. However the finish is not dewy at all, but very matte with an almost claylike finish more like full coverage foundation. While it doesn't draw tons of attention to dry patches, large pores, or texture on my mature, yet still mercilessly acne-prone skin, it doesn't blend imperfections as well as the product I'm looking to replace. Since I use tretinoin and can occasionally get a little bit of dryness or flaking, many products tend to highlight that, or are so sheer they are not useful for evening out my skin tone, but this one is more opaque. It doesn't have as pearly a finish as Dr. Jart or, say, glow screen. If you want that super dewy finish and don't need a lot of coverage, I just tried the Elta MD and it has a very sheer finish and lots of pearlessence. Too sheer for me but may be your jam. It's maybe two shades darker than these two shades but since it's sheer, it doesn't matter much. From the product listing, I really couldn't tell which shade was right for me. I have peachy undertones to my skin, and the light beige looked almost gray in the listing photo. In fact, it really is very cool--almost ash--but that cast is less obvious once you blend a bit. The other shade I ordered, neutral ivory, is a lot peachier, and somewhat pale. If you have very light skin, both of these may be just a bit too dark but if you're light medium, they may fall on the fair side. They look darker squeezed from the tube than they do once rubbed in. The underlying zinc seems to emerge a bit more once in use. Darker or more tan skin colors could probably still get away with these shades, but the opacity of the product does mean it can shift your skin color. If your skin is more like caramel or almond tones, definitely try one of the deeper shades. My skin is sort of a tan version of fair, and both of these are a hair too light even for my winter skin. The light beige is best if you want to neutralize warmth in your skin. It has none! I've taken some pictures to show what it looks like IRL in the hopes it helps, since I really couldn't suss out the right shade from the pics. One pic is squeezed direct from tube, the other is blended a bit. In both pictures, the top is number 13 neutral ivory, and the bottom is number 21 Light beige. Hope it helps somewhat!

## Frequently Bought Together

- PURITO Cica Clearing BB Cream #13 Neutral Ivory 1 fl.oz / 30ml, Vegan bb cream, foundation, cruelty free
- Bioderma - Sensibio - H2O Micellar Water - Makeup Remover Cleanser - Face Cleanser for Sensitive Skin
- PURITO Oat In Calming Gel Cream, Oat Seed Water for Hydration & Soothing, Lightweight, Non-Sticky Moisturizer for Sensitive Skin, Non-Comedogenic, Fragrance-Free, Korean Skincare, 100ml 3.38 fl.oz

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-01*