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✨ Glow Naturally, Lead Confidently 🌿
PURITO Cica Clearing BB Cream #13 Neutral Ivory is a vegan, cruelty-free, lightweight foundation that offers buildable medium coverage with a dewy finish. Infused with soothing Centella Asiatica and hydrating Panthenol, it protects sensitive and acne-prone skin while delivering a natural, flawless look. Packaged sustainably, it’s the perfect everyday essential for professionals seeking a healthy, radiant complexion without compromise.











| ASIN | B09KC1F4V7 |
| Additional Features | Lightweight, non-irritating formula with soothing and moisturising ingredients |
| Age Range Description | Adult |
| Best Sellers Rank | #23,871 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #17 in BB Facial Creams |
| Brand Name | PURITO |
| Color | #13 Neutral Ivory |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.0 out of 5 stars 883 Reviews |
| Finish Types | Cream |
| Item Form | Cream |
| Manufacturer | HINATURE Inc. |
| Manufacturer Part Number | LHB-PU0093 |
| Material Type Free | Fragrance Free, Essential Oil Free |
| Model Number | MJ002 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Hydrating,Smoothening,Softening |
| Recommended Uses For Product | Sun protection, even complexion |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Vegan |
| Unit Count | 1 Fluid Ounces |
C**W
Love it on my acne prone skin!
Got the shade Neutral Ivory and I have rosacea an acne but neutral undertones. Was shocked how much I liked this. I saw some videos on it but I am a skeptic because I have really sensitive acne prone skin. This product looks so good on the skin. It definitely helps cover the redness in my cheeks. It’s more full coverage than I was expecting but I’m not mad about it. Sometimes I use it instead of concealer because it covers pretty well. It doesn’t feel sticky at all and goes on really easy. I would say a little goes a long way for sure but it’s also very buildable. I like that it’s almost skin care and makes me feel better about wearing makeup for work everyday. Like I said I have very sensitive acne prone skin and I have been using this consistently for a month now and it has not broken me out or cause any irritation which is such a win! It has a dewy finish so it looks very skin like when I’m done with all my steps. Will be repurchasing and keeping this as a stable in my makeup bag!
Y**Y
Holy Grail BB Cream – Perfect for Fair Cool Toned Skin
I love this BB cream! I’ve been using it for over two years, and even though I own other foundations and BB creams, I always reach for this one. The color match is perfect for me — I have fair, cool-toned skin and use the #13 Fair Ivory shade. It looks natural, not cakey, and doesn’t settle into lines. Plus, it’s hydrating, so I don’t even need a setting powder. The texture is lightweight and smooth, making it feel like you’re wearing nothing at all. It gives my skin a healthy, fresh look. If you’re searching for a BB cream that enhances your skin without feeling heavy, this one is definitely worth a try!
C**S
Very matte and opaque
I was looking for a less expensive alternative to the Dr. Jart product, and ideally better tone matching. After trying eight different products, this is the closest dupe in that it has higher coverage. However the finish is not dewy at all, but very matte with an almost claylike finish more like full coverage foundation. While it doesn't draw tons of attention to dry patches, large pores, or texture on my mature, yet still mercilessly acne-prone skin, it doesn't blend imperfections as well as the product I'm looking to replace. Since I use tretinoin and can occasionally get a little bit of dryness or flaking, many products tend to highlight that, or are so sheer they are not useful for evening out my skin tone, but this one is more opaque. It doesn't have as pearly a finish as Dr. Jart or, say, glow screen. If you want that super dewy finish and don't need a lot of coverage, I just tried the Elta MD and it has a very sheer finish and lots of pearlessence. Too sheer for me but may be your jam. It's maybe two shades darker than these two shades but since it's sheer, it doesn't matter much. From the product listing, I really couldn't tell which shade was right for me. I have peachy undertones to my skin, and the light beige looked almost gray in the listing photo. In fact, it really is very cool--almost ash--but that cast is less obvious once you blend a bit. The other shade I ordered, neutral ivory, is a lot peachier, and somewhat pale. If you have very light skin, both of these may be just a bit too dark but if you're light medium, they may fall on the fair side. They look darker squeezed from the tube than they do once rubbed in. The underlying zinc seems to emerge a bit more once in use. Darker or more tan skin colors could probably still get away with these shades, but the opacity of the product does mean it can shift your skin color. If your skin is more like caramel or almond tones, definitely try one of the deeper shades. My skin is sort of a tan version of fair, and both of these are a hair too light even for my winter skin. The light beige is best if you want to neutralize warmth in your skin. It has none! I've taken some pictures to show what it looks like IRL in the hopes it helps, since I really couldn't suss out the right shade from the pics. One pic is squeezed direct from tube, the other is blended a bit. In both pictures, the top is number 13 neutral ivory, and the bottom is number 21 Light beige. Hope it helps somewhat!
K**A
Light BB cream but doesn’t correct much
I really wanted to love the PURITO Cica BB Cream (#13 Neutral Ivory), but it’s just okay for me. The texture is nice and it spreads fast, absorbs well, and feels lightweight—no dryness. As a BB, it slightly evens the tone, but it doesn’t correct: my red spots still show through even with a second thin layer. On my skin you can also tell there’s product—more like a light foundation than an invisible BB. By midday the redness peeks through again. The good part: comfortable to wear and fine for a quick, natural look. The downside: coverage is too sheer if you expect any real correction. If you need hydration and a soft tint, it might work; if you want to cover redness or blemishes, look for something with more coverage.
L**A
PURITO Cica BB Super Sensitive LOVE 💗
This is perfect for sensitive skin and has lightweight coverage and is unscented. I don’t usually buy foundation online. I just studied the shade chart & got lucky . I am very fair but went with light cool shade so that I don’t look like a ghost! If you have fair skin and are hyper sensitive this one will be a good choice. I also have Roseaca and it covered redness well without feeling like wearing a mask. I used fingertip application because it is too thin to use a beauty blender and brushes would waste too much of this small tube. The shade is 13 Neutral Ivory but it is a cool vs warm shade. I actually had friends compliment my “ flawless” skin ! Sadly it’s far from it! I’ve tried countless foundations and paid much more $$$ to achieve the soft silky skin I was born with lol. If you have too oily skin this may not be the one for you . My skin needs hydration and has become more dry with age I used Avene lightweight moisturizer & Thank Me Later color ( green) correction primer before applying this and I’m very happy with the quality of this BB cream . I’m not sure I would use it for a special occasion as I may choose one with heavier coverage but with a dab of concealer it might work. Skin is such a personal preference so I suggest if you have time to visit a Beauty / Skin Care store to find what works best for you and read ingredients label ! Hope this review helps someone!
C**L
Skin flakiness enhanced with this product - not a true BB cream
I am a BB cream and CC cream FIEND and I have tried many of each kind. I certainly have very dry skin, but fortunately, I have found brands of BB and CC cream that resolve the flakiness around my nose, mouth, in between my eyes. This one, however, is NOT one of them. And yes I have tried various combinations of moisturizing toners and hydrating serums prior to using this BB cream, yet even using my Dr. Jart’s moisturizing toner and cicapair hyaluronic acid prior to applying this BB cream did not prevent the flakiness. I conclude that this BB cream is NOT in alignment with the defining characteristics of a BB cream and is therefore NOT a true BB a formula.
B**M
Amazing foundation/BB cream!
Buy this!!! I love this BB cream! Since my department store color ‘s formula changed I have had the hardest time finding a good match. Also as my skin is aging my skin is drier and I have melasma/dark spots. This foundation gives a beautiful slightly dewy smooth finish. It is not cakey at all and the coverage is awesome. Coverage is more in the lines of a foundation than a BB cream and is buildable. At first it feels a bit thick but you can use very little and smooth it out for a lighter coverage. I add a layer over my dark spots/melasma and it covers it beautifully. I’ve tried color correctors, multiple high end foundations, and concealers and this BB cream beats them all. I have olive skin (I’m half Italian) and need a warm tone (golden undertone not pink). Before this the closest shade I could find was the bottle pictured in a 4.5 neutral. It is a touch too pink but works ok…but this BB cream beats it in finish, coverage and color match after mixing two colors. I use mostly color #27 Sand beige and mix in a small bit of color #13 Natural Ivory. I cleaned out an old foundation bottle and squirted in the BB cream and mixed with the pump tube of the bottle. Also my bottle had a couple beads in it to help mix. A few good stirs and shakes and it’s perfect. It’s very close to the 4.5 bottle pictured but more warm than neutral. Perfect for olive skin. I love that I’ll be able to adjust color for summer and winter if I get darker from sun etc. I am thrilled with the flawless natural look and coverage of this BB cream. Love everything about it. I get so many complements and have recommended it to family and friends. Added some pics of the two colors next to samples I had to help compare colors to other shades. Hope it helps.
R**D
#13 way too 'peach'
After I purchase this and tried this, I saw someone's review saying it was way too Orange and they were correct. When I put it on it looks like I got a very light but bad spray tan. I do like the texture and application, but it is far from a 'neutral' color. Compare my picture of #13 BBs - this brand on the left and another brand on the right.
Z**E
Too dark, looks a bit orange
I purchased this in ‘neutral ivory’ and am disappointed since it’s not exactly as described. I was hoping it would match but it doesn’t. It’s too dark on me and looks a bit orange. For reference I wear the shade Oslo in NARS foundation and 1N2 ecru in estee lauder double wear foundation. The consistency is nice however. Idk, might be able to wear it in summer.
E**�
Douce, camouflante, à effet glow
Je l'utilise tous les jours après ma crème de jour sur le visage et le contour des yeux. Elle est top. Elle ne pique pas les yeux. Elle dure aussi longtemps qu'une autre bb crème -mêmeplus-( je n'ai besoin d'en remettre qu'une fois par jour). Sans parfum, elle ne me provoque aucune réaction. Je suis très contente d'avoir déniché cette marque!
U**1
جميل
حلووو وخفيف
M**.
CALIDAD/PRECIO
Buena Cc cream, me equivoqué en el color, muy claro.
R**M
Satisfied
Everyone asked about what I'm using 😊
Trustpilot
3 weeks ago
2 weeks ago