Ion Magenta Color Pigments Magenta

I got my hair done about a week ago and it just didn't turn out exactly how I had hoped. I've been washing my hair to try and get it lighter (photo with Orange shirt) then over the course of a day I carefully sectioned out my hair and applied the color where I wanted. I did do a test strand to see how long I was going to need to let it sit but to my surprise after 8 minutes I washed it out with cold water and dried to see the test strand and it was vibrant. I wanted a couple different colors so I applied the product to different sections of my hair and left it in longer or shorter depending on what I wanted. However, I always applied it to dry hair, I read other reviews and that seemed to be the secret to getting the vibrant color. For the underside of my hair, I added the color to some conditioner I had on hand to lighten it up a bit before applying to dry hair. I think this gave the dimension I was looking for and turned out pretty well. The 2nd picture is day 1 after a wash, blow dry and styling, in full sun so you can see the brightness. I'm really pleased with how this came out and I hope it fades nicely.

I loved this. I've had my hair professionally colored red but it faded so quickly. Rather than running to the salon I bought this to deposit color back into my hair. It's very bright and shiny in the sun. For best results I actually applied it to dry hair in sections and left in for 10-15 minutes. Like any red color deposit conditioner it will wash out after a few shampoos, so you must keep up with it.

loved this product to give my natural salt & pepper a temporary, fun pop when the mood strikes. I had amazing color saturation on the Grey's!

Keeps my hair the perfect color in between dyes! I just put a little in my hair prior to getting in the shower, and typically mix it with a small amount of conditioner. Let it sit for about 10 or 15 minutes then wash it out and it’s a great refresher!

I use this to boost my color- I put it on dry, saturate my hair, and let it sit for about 30 minutes. It gives my color a great boost and makes it last longer.