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🚚 Elevate your tailgate game—drop it like it’s smooth, not slammed!
The DEE ZEE DZ43301 Tailgate Assist is a precision-engineered, vehicle-specific upgrade for RAM trucks (2009+ 1500, 2010+ 2500/3500). It offers a controlled, quiet tailgate drop with a no-drill installation process, heavy-duty aluminum build, and comes with all necessary hardware. Backed by a 3-year warranty and designed to reduce wear on your tailgate’s cables and hinges, it’s the ultimate upgrade for truck owners who demand durability and ease.





| ASIN | B00GUF74HQ |
| Auto Part Position | Rear |
| Automotive Fit Type | Vehicle Specific Fit |
| Best Sellers Rank | #19,468 in Automotive ( See Top 100 in Automotive ) #7 in Truck Beds & Tailgates |
| Brand | DEE ZEE |
| Brand Name | DEE ZEE |
| Compatible with Vehicle Type | Truck |
| Customer Reviews | 4.6 out of 5 stars 19,576 Reviews |
| Exterior Finish | Painted |
| Global Trade Identification Number | 00019023988363 |
| Included Components | Mounting Hardware, Shock, Hardware |
| Item Type Name | Tailgate Assist |
| Item Weight | 16 ounces |
| Manufacturer | Dee Zee |
| Manufacturer Part Number | DZ43301 |
| Manufacturer Warranty Description | 3-Year Limited Warranty |
| Material | Aluminum |
| Material Type | Aluminum |
| Model Number | DZ43301 |
| OEM Equivalent Part Number | DZ43301 |
| Part Interchange Info | 43301 |
| Style | Classic |
| Style Name | Classic |
| UPC | 019023988363 |
| Unit Count | 1.0 Count |
| Vehicle Service Type | Truck |
M**K
Wonderful
Great product Works great Easy to install, I only needed a pair of needle nose pliers to hold the expanding nut as the bearing assembly didn't work. Glad I purchased it
M**N
Works great, easy install.
Easy to install with clear directions, and works well. The only deviation with a RAM 1500 is I notched the rubber stop for clearance with the damper using a hobby razor knife instead of removing it to maintain functionality.
M**.
Must-have upgrade for any Ram owner
The Dee Zee DZ43301 Tailgate Assist is one of those simple add-ons that makes a huge difference in everyday use. Installation was fast and straightforward—no drilling, no weird adjustments, and the improved nutsert with thread lock is ready right out of the box. Once installed, the tailgate drops in a smooth, controlled motion with just one hand. No more sudden slam or worrying about the weight, and it really takes the stress off the cables and hinges. It feels solid, well-made, and built to handle regular use for years. For the price, this is an excellent upgrade that adds convenience and protects the truck at the same time. If you own a compatible Ram, this is absolutely worth it.
J**S
Cable clip is difficult to install
The cable clamp is almost impossible to fit on the cable. I ruined the rubber coating on the cable with my attempts. I think it’s so that the cable folds to the correct side of the piston assembly when closing the tailgate. The YouTube videos I saw did not show the piece installed so I left it off and it’s fine. Otherwise the item installed easily and works great.
D**N
Great product
Good Product, works well even though I had another third party tailgate assist I was replacing. Everything worked out all parts used except for the insert piece. I had no choice but to reuse that because there is no way of removing once that is inserted. Tail gate back to working properly and lets down slowly. I will do business with again with this company.
C**D
Good product like the updated brackets and hardware
It's easy to install with plenty of videos on YouTube for vehicle specific installation I had no problem with mine everything works good and it works just like a truck that had the assist from the factory
M**.
Works with 2021 RAM 2500!!!
This fits my 2021 RAM 2500 Tradesman perfectly! I almost returned this because it said it is only good for RAM models up to 2019. I feel like maybe their packaging didn't get updated. It took me 35 minutes to install. The next one I install should take 15 minutes. This works outstanding and is the best and least expensive upgrade you can do to your truck! I also installed a tailgate ladder and had concerns the added weight would impact the tailgate assist. It does not. An additional 13lbs on the tailgate and the assist still works just as designed. I also had concerns removing the noise dampener/rubber bushing would cause rattling or a loose tailgate seal. That is not the case. The device allows the tailgate to still close tightly as designed. Install tips: 1. I needed to tap the mounting pin into the tailgate with a hammer. 2 light taps and it went in perfectly. 2. Don't bother bending the limiter like the directions say. Use the provided torqx wrench to remove the cable screw and then remove the limiter with a pair of needle nose players. This can be seen in some videos online. 3. Don't mess with the adhesive mylar sheet. It is infuriating and the only part of the kit that is substandard. Impossible to remove the backing from the adhesive sheet and super thin. I honestly don't think this will be needed for most trucks. I will monitor for wear on the paint and if I see some I will replace with clear vinyl.
A**R
nice add on to ram truck
works great - easy to install and price is good
M**L
Er tut was er soll.
Der Heckklappendämpfer wurde schnell und unkompliziert geliefert. Dank der Beschreibung mit Text und Zeichnungen ist er mit wenigen Werkzeuge einfach zu montieren. Die Passgenauigkeit in den vorgesehenen Öffnungen ist sehr gut. Die Heckklappe am Dodge RAM wird nun beim Öffnen durch den Dämpfer langsam geöffnet und muss nicht mehr von Hand gehalten werden. Langzeit Prognosen kann ich noch nicht abgeben, hoffe aber das er lange zuverlässig arbeitet . Gutes Produkt.
G**H
BUENO POR LO QUE PAGAS
El producto es bastante sencillo de instalar... Solo hay que tener cuidado con los tornillos que parecen no asegurar bien o perderse con la vibracion
M**R
Works great But
It works good but the wire sometime stuck between the door and the shock I did install every thing right even the thing on the wire One time it fall off Anyway i like it works great
R**I
جهاز حلو
ممتاز ويركب بسهولة ويعيش فترة طويلة
L**T
Article de qualité!
Article certainement utile, je n'ai pu l'essayer pour la bonne et simple raison qu'il n'est pas pour mon Dodge, trop long! Je continue mes recherches pour un tarif équivalent!
Trustpilot
2 weeks ago
2 weeks ago