






🌟 Elevate Your Curls with Confidence!
As I Am Smoothing Gel is an 8-ounce styling gel designed to provide a secure hold while enhancing the beauty of your natural coils and curls. It offers moisturizing benefits and a brilliant shine, making it an essential product for anyone looking to achieve defined, frizz-free hairstyles.






C**N
worth every penny!
This product was used by a youtuber. I watched her bleach her hair and this is the product that she uses for her scalp and hair, and I thought, I should try it. It is amazing! I have sensitive skin and it calms the burning from bleach and reconditions my hair so it is not dry. The scent is very soft and gentle, and I only use this now.
G**G
Extremely moisturizing!
This product provides a nice hold with drying out my hair. Its very moisturizing and works well on slicking back coarse and smooth hair textures.
R**S
This is the Perfect Styling Gel!
This is my go to styling product. I use it along with the co-wash or clarifying shampoo, deep conditioner, leave in conditioner, the twist defining cream, then the gel. I like As I Am products as they play well together. This item is a must try. Not everyone will like it, because we all have personal preferences when it comes to styling, but you won't know unless you try it.The AIA smoothing gel is better than the AIA curling jelly IMHO. The consistency is light and very smooth. Even though it's light it really holds my twist n curl style. Just make sure to allow your hair to dry and set. I find that if I use this with two strand twists rolled on flexirods it will take 24 hrs to dry and another day to reach the perfect curl set. I like to start the style with tighter curls as they will stretch when I re-twist at night. I have very long thick, kinky curly hair (3C-4A,B) if that helps gauge with my drying recommendations.Note I've never had issues with flaking or white dots with this gel even if I reapply to reset the style a few days later. You will need a clarifier though if you restyle multiple times and have an extended wash period. I don't find the As I Am clarifier to be overly drying. It cleans the products without stripping. Just make sure to moisturize after.Also, IMHO this is not a holding gel equivalent to something like a firm level Eco styling gel. This gel is meant to be used as a styler and compliments other styling products and leave ins without adding build up. Which is the opposite of a heavy gel. If you're looking for something to lay thick, or kinky, or coily edges this is probably not for you. If you have wavy hair with an elongated curl pattern like 2C-3A this might help your edges look more tidy, but I emphasize this is not like a firm Eco styling gel. But, if you want something to help fight frizz, and make your twists or coils smooth and hold their style this may be exactly what you're looking for.
C**
Super soft and tangle free curls
I loved this hair gel the first time i tried it! It made detangling easy with wet hair and my hair air dried to a nice soft, frizz free curl! The scent is light and coconutty. I took a star off because of the way it was packaged. It arrived open and all over the bag it came in. The lid should be sealed with plastic or tape and it should be put into a box not a bag. I had to waste my time and actually return it! So, I left it outside since gel was everywhere on the bag and the poor UPS driver had to pick it up. I just ordered another but I don’t think I should have had to go through the trouble!
K**N
Great choice, smells amazing
Smells great and holds great, it doesn’t weigh your hair down too much so on a scale from 1-5 I’d say the hold is like a 3
G**E
juicy curls :)
Has my curls sooo juicy and defined while still having movement (I hate a stiff, crunchy wash n go) ! Only downside is that it’s so small it’ll only last 2 wash n gos 🥲. I would def recommend and I think it’s gonna be my new go to combined w the leave in.
M**3
3 to 2. This gel is ok.
I read a positive review of this product on a natural hair blog. I decided to purchase it so that I could try out some new hair styles on my 5 inch "frohawk." I followed the instructions to apply on clean damp hair. I did this and then twisted my hair to create spiral curls. The plus factors: T) the gel worked well at holding the curls. I like the fragrance of the gel. After sweating profusely the curls still held. The minus: it made my hair look dry and it flaked some. I'll use less gel next time and see if this will make a difference. Overall, this product is ok.
V**S
Love these products
I am a senior and I use all these products I love as I am I brought the smooth gel and I ment to buy the curling gel so I did not use it at first but when I did use as with all there products I loved it the moisture versatility it gave my hair there were no curls because this is a smoothing gel I did not use it for that purpose but as always the ease and the performance as well as appearance was great
Trustpilot
3 weeks ago
3 days ago