Iroiro (8 oz / 236 ml) - Premium Natural Semi-Permanent Hair Colour 330 Neon Red (240ml)

I have never dyed my hair myself, and only had it done once before, years ago. I am a total newbie to hair color. I have wanted to go red again for years, and decided to surprise my husband with a new color and cut for Valentine's Day. I didn't want to bleach. I've never used it, and never had it used on me. I was nervous enough about the dye. Bleaching my hair myself just seemed like a really bad idea. Unfortunately, all the images of this dye I could find are obviously on bleached or very light hair. But I'd done a lot of research and decided on this brand and color, even knowing it probably wasn't going to come out super bright like all the pictures without bleach. On my medium to dark blonde hair, the Neon Red came out more magenta than red. I'm really happy with it. I am sad that the UV reflection doesn't work very well on darker hair. You'll see a little here and there, but only hints. But I guess that's to be expected. The images are from the same day, in the same spot with the same lighting. The after image is still a bit wet from the rinsing, but mostly dry. So if you are starting with darker hair, there is a reference for you. It's a month later now, and I have taken care to wash/rinse in cool/cold water, and I added some dye to both my shampoo and conditioner to help maintain it. I wash it once or twice a week. It seems to be a bit redder now and less pink. I'd attach a picture, but for some reason they all make my hair look very coppery in color now, and that is absolutely not what it looks like in person. But the color is mostly holding very well. It does bleed some, but nowhere near what I was afraid of. It smells delicious, and is very easy to apply, even for a beginner. Wear gloves, and protect surfaces as much as you can. If you get some on a counter or something, clean it immediately. I have very little in the way of staining because I took care to clean it quickly. The Pink Stuff works well for removing traces you might miss. I got the bigger container, and after cutting my hair to about shoulder length, I have about half left. I probably would have more, but I wanted to completely saturate my hair with it, so I may have overused. I'm so happy with it! I love how easy it was to use, how it came out, and how it's lasting. If you want something more temporary, though, this dye (and their pinks) have the reputation of being almost impossible to completely remove. Sometimes even bleach doesn't knock it out entirely, apparently. I'm very happy with that, and specifically looked for dyes that would stick, but if that doesn't sound good to you, I'd look elsewhere. You may be stuck with the color until it grows out. Overall, I think I am hooked on hair color now. I'll likely be trying other colors on the future, and Iroiro will be at the top of my list!

Super bright, uv reactive , lasts long, and makes hair soft. I tell everyone who asks about my hair to try this product out because I love not so much.

I really enjoy this color. I wanted to find a blacklight florescent color and this one is it. The red is great. It's a red orange but with the previous red color I used it became pretty dark red.

Loved the color, does not respond to black light or uv but still love the color.

Turned the bathtub pink