---
product_id: 369583431
title: "Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography)"
brand: "sony"
price: "¥945216"
currency: JPY
in_stock: true
reviews_count: 13
category: "Sony"
url: https://www.desertcart.jp/products/369583431-alpha-7iv-full-frame-mirrorless-camera-with-28-70mm-lens
store_origin: JP
region: Japan
---

# 4K 60p Video Recording Real-Time Eye & Subject AF 33MP Full-Frame Sensor Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography)

**Brand:** sony
**Price:** ¥945216
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Vision: The Hybrid Powerhouse for Creators Who Demand More

## Quick Answers

- **What is this?** Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) by sony
- **How much does it cost?** ¥945216 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/369583431-alpha-7iv-full-frame-mirrorless-camera-with-28-70mm-lens)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinema-Grade 4K 60p Video:** Create smooth, professional-quality videos with full pixel readout, 10-bit 4:2:2 color, and advanced S-Cinetone profiles.
- • **Unmatched Real-Time Autofocus:** Track human, animal, and bird eyes flawlessly with Sony’s fastest hybrid AF system for razor-sharp photos and videos.
- • **Instant Sharing & Livestreaming:** Stay connected with ultra-fast Wi-Fi, USB-C 3.2, and 4K livestreaming—no capture card needed to engage your audience live.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, true-to-life images even in low light with Sony’s Exmor R back-illuminated sensor.
- • **Versatile Vari-Angle Touchscreen:** Compose shots from any angle with a 3-inch vari-angle LCD and intuitive touch menu for seamless creative control.

## Overview

The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera combining a 33MP Exmor R sensor with advanced Bionz XR processing to deliver breathtaking image quality. It features industry-leading Real-Time Eye AF for humans, animals, and birds, plus 4K 60p video recording with professional-grade color profiles. Designed for hybrid shooters and content creators, it offers a vari-angle touchscreen, 5-axis in-body stabilization, dual card slots, and seamless connectivity options including 4K livestreaming without extra hardware. This camera is the ultimate tool for professionals and ambitious enthusiasts seeking versatility, speed, and stunning results.

## Description

Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.

Review: Exceptional - After using the Sony A7IV for a few months, I feel like I can write a review about it. I recently began my photography journey, and I thought this camera would serve as a good entry-level gear. The first thing that struck me was its stunning image quality. The 33-megapixel sensor captures details with incredible clarity, delivering lifelike images that astound me every time. One of the standout features for me is the lightning-fast autofocus. The autofocus and tracking capabilities are phenomenal. Whether I'm shooting portraits or fast-moving subjects, the A7IV locks onto the subject with precision, ensuring every shot is tack-sharp. Video capabilities are also impressive. The 4K recording at 60fps combined with the in-body stabilization produces smooth, professional-grade footage. It's like having a compact cinema camera in your hands. One caveat, however, is the kit lens that comes with the camera. Kit lenses deliver average-quality images (see my sample photos), so keep in mind that you may need to invest in a better lens. But the kit lens does the job. Overall, the Sony A7IV exceeds expectations. Whether you're a professional photographer or an enthusiast looking to elevate your photography game (like me), this camera is a worthy investment. It's versatile, powerful, and a true joy to use. Highly recommended!
Review: Amazing camera! - After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.

## Features

- BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.
- BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
- UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/SandQ dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
- VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
- YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JPCNS3X |
| Aperture Control Design | Controlled on Camera and Lens |
| Aperture Modes | F3.5–F5.6 |
| Autofocus Points | 205 |
| Batteries | 1 Lithium Ion batteries required. (included) |
| Best Sellers Rank | 22,410 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 59 in Mirrorless Cameras |
| Brand | Sony |
| Camera Lens | Sony E mount, focal range 28-70mm, aperture F3.5-F5.6 |
| Colour | Black |
| Continuous shooting speed | 10 FPS |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,022) |
| Date First Available | 21 Oct. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Effective still resolution | 33 MP |
| Expanded ISO Maximum | 50000 |
| Focus type | Auto Focus |
| Guaranteed software updates until | unknown |
| Has image stabilisation | Yes |
| ISO Range | 50-50000 |
| Included components | A7M4, SEL2870, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Item Weight | 1.3 Kilograms |
| Item model number | ILCE7M4KB.CEC |
| Lens Design | Zoom |
| Max Focal Length | 70 Millimeters |
| Maximum Format Size | Full Frame |
| Maximum shutter speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Min Focal Length | 28 Millimeters |
| Minimum shutter speed | 1/8000 Seconds |
| Model year | 2021 |
| Objective Lens Diameter | 72.5 Millimetres |
| Package Dimensions L x W x H | 27.8 x 18 x 16.2 centimetres |
| Package Weight | 1.61 Kilograms |
| Part number | ILCE7M4KB.CEC |
| Photo Filter Thread Size | 55 Millimetres |
| Plug profile | Tripod |
| Product Dimensions L x W x H | 13.1 x 9.6 x 7 centimetres |
| Size | Pe |
| Style | Alpha 7 IV with SEL2870 |
| Viewfinder Magnification | 0.78x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Zoom ottico |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Digital, Optical
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Spot
- **Optical zoom:** 2 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MPEG-4

## Images

![Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) - Image 1](https://m.media-amazon.com/images/I/81YKV3o+tTL.jpg)

## Available Options

This product comes in different **Pattern, Style** options.

## Questions & Answers

**Q: Who is this camera for?**
A: The α7 IV is for a wide range of users from professionals and high-end amateurs to entry-level users who want to get into photography and cinematography. Furthermore, its functionality supports today's growing demand for streamed media.

**Q: Are the subjects supported in Animal/Bird AF for movies the same as those for still pictures?**
A: Eye AF detects facial features of animals like cats and dogs, and continuously tracks them from the side or as pets roll upside-down. Moreover, to detect birds, the AF algorithm has been optimised for photographic conditions peculiar to birds.

**Q: Can I use autofocus transition speed to control how fast the focus shifts?**
A: Yes, you can always keep your subject sharp, thanks to our acclaimed autofocus, which tracks focus on the eyes for both humans and animals. Get cinematic results easily thanks to the unique AF features AF Assist, Breathing Compensation and Focus Map.

**Q: Does it support slow-motion and fast-motion shooting?**
A: Yes, the S&Q mode supports high-speed Full HD recording at 120 fps, and the Super 35mm mode supports 4K at 60p.

**Q: Is the α7 IV compatible with Imaging Edge Desktop and Mobile?**
A: Yes, it's fully compatible and has been fine-tuned to the latest version of the application. The app offers remote shooting, faster transfer of RAW images or videos and enhanced connectivity. The camera is also a full-fledged streaming device.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exceptional
*by M***N on 26 December 2023*

After using the Sony A7IV for a few months, I feel like I can write a review about it. I recently began my photography journey, and I thought this camera would serve as a good entry-level gear. The first thing that struck me was its stunning image quality. The 33-megapixel sensor captures details with incredible clarity, delivering lifelike images that astound me every time. One of the standout features for me is the lightning-fast autofocus. The autofocus and tracking capabilities are phenomenal. Whether I'm shooting portraits or fast-moving subjects, the A7IV locks onto the subject with precision, ensuring every shot is tack-sharp. Video capabilities are also impressive. The 4K recording at 60fps combined with the in-body stabilization produces smooth, professional-grade footage. It's like having a compact cinema camera in your hands. One caveat, however, is the kit lens that comes with the camera. Kit lenses deliver average-quality images (see my sample photos), so keep in mind that you may need to invest in a better lens. But the kit lens does the job. Overall, the Sony A7IV exceeds expectations. Whether you're a professional photographer or an enthusiast looking to elevate your photography game (like me), this camera is a worthy investment. It's versatile, powerful, and a true joy to use. Highly recommended!

### ⭐⭐⭐⭐⭐ Amazing camera!
*by A***E on 1 April 2024*

After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.

### ⭐⭐⭐⭐⭐ My first professional camera - mirrorless - WOW!!!
*by W***H on 9 March 2025*

This was my first professional camera purchase having upgraded from a Nikon DSLR. I have to say I'm impressed, mirrorless is the way forward. Its such a great thing to be able to see a preview of the image in the viewfinder. The camera quality is fantastic, a mixture of metal and plastics. I believe it is good value for money. It is a good weight with the lens included. The menu system and brightness of the screen is good to give an interactive use. Its a great size and has good overall functionality.

## Frequently Bought Together

- Sony Alpha 7 IV | Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black
- Sony NPFZ100.CE Z Series Rechargeable Battery Pack - Black
- SanDisk 128GB Extreme PRO SDXC card, SD Card, V30 Memory Card, 4K UHD, up to 200 MB/s, SanDisk QuickFlow Technology, RescuePro Deluxe Data Recovery Software, UHS-I, Class 10, U3, V30

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-20*