Genius Baby Toys What's in the Box, Object Permanence Toy for Babies, Soft Plush Toys Hidden Inside, High Contrast, BPA-Free, Developmental Gift for Infants, 0–12 Months

I thought this thing looked really stupid and very overpriced, but it had high ratings, so I thought I would give it a try. My one-year-old LOVES this thing. It came today in the mail and he played with it for about 3 hours straight. He really understood it, without me even showing it to him, I just put it on the floor. He loved all of the little toys inside, he tried putting other objects in the box, he chewed on the toys. He really likes to investigate things, so he really spent some time studying each toy he found inside... and best of all (for tired old mom) he liked chewing on the little toys to help with his teething. Excellent, excellent toy. Well worth the money

Bought two over time for different grandkids. Toy is enjoyed and a good toy for interactive play with an adult as well as independent play. Learn to pull out and eventually they learn to put in. Then you can work on receptive language skills by asking them to put in a specific item (first from two, then three, etc). As they get older toy can be adapted using other items to hide inside. Also as they get older can increase the complexity by trying to feel around without looking to find a specific object named.

Love the size, various inside objects and the colors and designs on the box. My 8 month old grandson doesn’t quite have the skill of reaching into the partially covered top of the box (x shaped felt covering) but practicing with him on how he can reach in and take out the objects. He is at the age where everything goes in his mouth and feel he is safe in using this toy.

My 9 month old loves this toy. I love that it comes with a little travel bag. Perfect for on-the-go entertainment.

Super cool toy, but it's a little expensive for what it is. The sides are made out of cardboard, maybe? It's not very sturdy but it does keep my 10 month old entertained.

We’ve had this toy for over two years. My granddaughter is almost three and still plays with it. There are many different ways to play with this toy. Lots of opportunities for speech and language development - in/out, object names, sounds. Sorting animals/not animals. Identifying objects by feel. Counting. Adding other small toys to pull out and surprise your little one. The toy has sides that hold their shape but are not meant for rough play. If you have questions or concerns, customer service is stellar.

My 8 month old grand daughter absolutely loved this box. It comes with toys, but Mom and dad would hide other things in the soft box as well. Miss Rachel does a song about "whats in the box", so my grandbaby was very familiar with the concept early on. It will be a hit.

I bought this for my grandson when he was about 6 months old - it has been his totally favorite toy since and he's now almost 18 months. From the beginning, he LOVED the tabs and soon figured out the taking little toys in and out; then came putting in everything else he loved. And he still does it! If he could catch their mini-Chihuahua, I'm sure he would try to put him in as well!