---
product_id: 363585996
title: "HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS Paperback – 10 October 2021"
brand: "s. parthasarathy"
price: "¥1633"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/363585996-how-to-discover-customer-value-tools-to-grow-your-business
store_origin: JP
region: Japan
---

# HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS Paperback – 10 October 2021

**Brand:** s. parthasarathy
**Price:** ¥1633
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS Paperback – 10 October 2021 by s. parthasarathy
- **How much does it cost?** ¥1633 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/363585996-how-to-discover-customer-value-tools-to-grow-your-business)

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- s. parthasarathy enthusiasts

## Why This Product

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## Description

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## Images

![HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS Paperback – 10 October 2021 - Image 1](https://m.media-amazon.com/images/I/61VX2EkbERL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Relevant, Practical, Practitioners Guide on How to Discover Customer Value
*by M***G on 16 December 2021*

“How to Discover Customer Value” is a book for practitioners. The Customer Action Cycle provide a practical framework for understanding what drives customers and locating multiple value drivers. Parthasarthy, the author, showcases examples drawn from multiple industries on how these frameworks allow for effective targeting of customers. The use of a Venn diagram approach to identify potential Inactive, Sceptical and Fuzzy customers accompanied by real world examples from Harley-Davidson, InVerb, Idea Cellular etc was very interesting. All these are brought together into a practical tool called the Value Discovery Canvas accompanied by cases drawn from the world of business.Overall, the book provided me useful structures to think about customers in a comprehensive manner. I would have preferred if the book had more graphics and slightly less written content.I can see how it will benefit multiple companies that I work with. I believe many others too will reach the same conclusion.

### ⭐⭐⭐⭐⭐ rich source of insights
*by V***H on 26 November 2021*

This book is a gem for those looking to deepen their insights on the topic of customer needs and value. As digital takes over the concepts of discovery of customer unmet needs are ven more relevant today. Through a rich collection of examples and analysis, using a customer value framework, this book shows how one can discover as yet untapped markets and needs. USing the tools its possible to find cources of customer value even in crowded markets. The pandemic has only enhanced the need for such an insightful work.

### ⭐⭐⭐⭐⭐ Incisive, holistic and rich with examples
*by P***R on 15 February 2023*

This book provided a range of insights into the customers mind while staying agnostic of sector or industry - not an easy feat at all. Glad to have read it and looking to apply some of these ideas to my work at Lighthouse.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-18*