Business Intelligence: The Savvy Manager's Guide (The Morgan Kaufmann Series on Business Intelligence)

Description

Business Intelligence: The Savvy Managers Guide, Second Edition , discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered. This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts. Guides managers through developing, administering, or simply understanding business intelligence technology Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge Contains a handy, quick-reference to technologies and terminology Review: Business Intelligence, Second Edition: The Savvy Manager's Guide review - The best Business Intelligence book I've come across. David Loshin balances depth and accessibility, which means he can reach a wide audience. The book is technical enough to use as a course textbook, but rich enough in strategic insight to act as a manager's handbook. I can't recommend it highly enough. Review: Business Intelligence at a glance - The book covers many of the concepts to deploy a BI Program. Although it is not very deep on each concept, it gives you enough information to understand the concept and dig deeper if you want to. The Business Intelligence field is so broad that, in my opinion, the author covers every single aspect of BI successfully.