How does the Hydrate lotion help dry hair?

This lightweight lotion helps fight frizz and leaves the hair supple and manageable. It helps improve combability & helps to protect the hair from blow-dry damage. Smooth small amount through damp hair. Blow dry.

What are the main ingredients in the Hydrate range?

The Hydrate Lotion formula contains sustainable Guar extract, a caring hair conditioning ingredient that helps improve the ease of combing & helps to leave the hair soft & shiny. Mango & Basil extracts help regenerate & revitalize hair.

What hair type is Hydrate for?

Authentic Beauty Concept's Hydrate range is made for normal, dry or curly hair. It helps moisturize all hair types and textures from straight to coily.

Are all Authentic Beauty Concept products vegan and cruelty-free?

All Authentic Beauty Concept formulas are vegan and cruelty-free. Authentic Beauty Concept products are all registered with the Vegan Society & PETA cruelty-free and vegan certified. We use plant-based ingredients and we do not test on animals.

What does 'free-from' stand for?

We believe that what we leave out is just as important as what we put in. Our performance-driven vegan formulas are free from SLS/SLES sulfates, parabens, mineral oil, silicones, and micro plastics.

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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Authentic Beauty Concept Hydrate Lotion | Hydrating Hair Lotion | Leave-In Cream | Protects from Blow Dry Damage & Helps fight Frizz | Normal To Dry or Curly Hair | Vegan & Cruelty-free | 5 fl. oz

Authentic Beauty Concept Hydrate Lotion | Hydrating Hair Lotion | Leave-In Cream | Protects from Blow Dry Damage & Helps fight Frizz | Normal To Dry or Curly Hair | Vegan & Cruelty-free | 5 fl. oz

Product ID: 353989784

Details

Brand
Authentic
Hair type
Normal Dry
Item form
Lotion
Product benefits
Heat Hydrating
Scent
Unscented

🌱100% vegan & cruelty-free

💧Intense hydration boost

🔥Blow-dry heat protection

¥10777

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

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Description

💧 Elevate your hair game with hydration that protects and shines!

SHIELD YOUR STRANDS - Protects hair from damaging heat up to blow-dry temperatures
HYDRATE SHINE ALL DAY - Lightweight formula locks in moisture without weighing hair down
FRIZZ FIGHTER EXTRAORDINAIRE - Smooths and tames frizz for effortlessly polished looks
CLEAN BEAUTY CLEAR CONSCIENCE - Free from microplastics, parabens, silicones & mineral oils
VEGAN CRUELTY FREE CERTIFIED - Ethically crafted and registered with the Vegan Society

Authentic Beauty Concept Hydrate Lotion is a lightweight, leave-in hair lotion designed for normal to dry or curly hair. It delivers intense hydration, protects against blow-dry heat damage, and fights frizz using a clean, vegan, and cruelty-free formula free from harmful additives like microplastics, parabens, silicones, and mineral oils.

Specifications

ASIN	B08N7W6PSP
Best Sellers Rank	#15,830 in Beauty ( See Top 100 in Beauty ) #137 in Hair Styling Gels
Brand	Authentic Beauty Concept
Brand Name	Authentic Beauty Concept
Customer Reviews	4.6 out of 5 stars 123 Reviews
Global Trade Identification Number	04045787593853
Hair Type	Normal, Dry, Curly, Frizzy
Hair type	Normal, Dry, Curly, Frizzy
Item Form	Lotion
Item form	Lotion
Manufacturer	AmazonUs/4K5EK
Number of Items	1
Product Benefits	Heat Protection, Hydrating, Moisturizing, Nourishing, Rejuvenating, Shining, Soothing
Product benefits	Heat Protection, Hydrating, Moisturizing, Nourishing, Rejuvenating, Shining, Soothing
Scent	Unscented
Scent Name	Unscented
Unit Count	150 Milliliters
Unit count	150 Milliliters

Reviews

M**.

Love

Love the smell, I like the way it feels in my hair. It provides the soft hold without the sticky texture.

11.12.2025

A**Z

Decepcionada

No me hidrata el cabello, al contrario, me lo deja pesado y con aspecto sucio pero no hidrata nada. Se me enreda más. Lo único bueno es que huele muy rico

30.01.2025

M**A

will buy again

Excellent result, I will buy again. It helped so much with frizz and durability of the blow dry.

18.03.2026

M**A

¡Por fin encontré el producto idóneo!

He usado toda clase de cremas, gels y mousses para mantener mis rizos y esta crema es lo que siempre he buscado para usar al día siguiente de lavarme el cabello. Mantiene los rizos pero se sienten suaves al tacto y se ven naturales, sin frizz. Mi cabello tiene rizos y ondas suaves. Me siento feliz así que lo recomiendo 👍🏽

30.05.2025

D**E

Perfect for hydrating curly hair

I love this product. AMAZING

18.09.2021

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

View all Trustpilot reviews