IROIRO Premium Natural Semi-Permanent Hair Color 100 Dark Red (4oz)

Not as dark as i thought but still a nice red, when putting on it looked hot pink but developed nicely

i love iroiro. The colors always turn out as expected. Vibrant. Long lasting. Easy to use squeeze pouch.I will be back to buy again and again, and would definitely recommend.

I love the color it's a beautiful dark red almost like a dr paper red. I love this brand of hair dye I buy this brand all the time.

very much not dark red, but still a pretty colour. i mixed it with iroiro 105 plum and it came out very light on blonde hair. good formula, not sure if it fades quickly or not.

Easy to apply, doesn’t stain. I’ve used quite a few colors from this brand and they’ve all turned out great. Genuinely, 0 complains. Only thing is, this is PIGMENTED do not put it on your hair unless you want it to stay awhile.

Exactly what I ordered. I received it in a very short time.

Color: Dark RedI had high hopes for this color based on how beautiful the purple shade from this brand turned out (it was absolutely stunning!). Unfortunately, this red didn’t meet my expectations. I was aiming for a deeper red that matched the bottle, but instead, I ended up with something closer to a flaming watermelon—very bright and pinkish, especially in direct sunlight or bright lighting. It leans more hot pink than red, which just isn’t what I was going for.I used this as a color filler before dyeing my hair black and was hoping it would tint my roots dark red. My hair was pre-lightened (around levels 9–11), so I thought it would take well, but it barely stuck to my roots at all.If your hair isn’t platinum/white, be aware this color may turn out more of a red-orange-pink mix rather than the rich red shown on the box. When I wiped some up with a Q-tip, it looked way more true red—so maybe this color just needs a lighter base to shine.It looked like blood in my hands when I applied it, so I was super excited at first—but sadly, it didn’t deliver that same depth on my hair. I’ll be trying another brand next time.Photos included:Right after dye application (wet)Dry, under different indoor lightingTo show how much lighting affects the color

This product is just okay. My daughter has dark blonde hair. I applied it to the last 3 inches of her hair with a brush meant for coloring. She left it on for around 2 hours. We washed her hair with cool water until the water ran mostly clear. As other reviews have said, it is not a true red. It's more of a reddish pink. Within a week, it was faded pretty good. The consistency is thick and doesn't have an odor. I used gloves to protect my hands and wrapped her hair in plastic wrap to let the color sit. It will stain. The biggest negatives to me are that it fades too quickly and it is not the right color.