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M**N
More than just interactive
"Interactive" is fast becoming the newest buzzword at the crossroads of corporate and technology. While this book is primarily about managing projects in the Interactive Industry, project management is almost always, by definition, interactive.. So what sets this book apart? The subtitle says it all - Pixels (read: product), People, and Process. Generically, projects tend to all have common components including schedules, due dates, dependencies, resource allocations and deliverables. But projects in the Interactive Industry have a few additional characteristics. They combine creative ideas with a need for advanced technology. There are usually two distinct tracks, one that focuses on user experience (the content and functionality visible to the end user) and one that develops the back end infrastructure that makes it all work. These two tracks, although separate, need to function cooperatively in order to achieve the desired end result. Finally, these projects are more iterative simply by nature of constantly evolving technologies in the long run and changes from clients in the short run. Are projects in that industry unique in these respects? No - which is why this book is useful for more than just projects in interactive media. As technology becomes a more integral part of our everyday lives, it's highly likely that interactive processes will affect the way we, manage projects and clients. This is not your typical project management read; the ideas are well-presented and while non-traditional in practical application, are universally applicable conceptually. Whether you're on the interactive bandwagon already, or are skeptical about the practice, this is a great read for anyone who manages projects or clients.
M**I
I would recommend this book to anyone who may be transitioning from ...
This book was a well-written overview of the various phases of managing interactive projects, including the key roles, documents and processes involved. As a seasoned large-scale IT project manager who is moving into the digital space, I found this book to be a helpful introduction to some of the subtle differences between managing traditional technology projects vs. interactive projects. The conversational writing style and breakout sections highlighting key points and questions kept me engaged while still providing an appropriate level of detail. I would recommend this book to anyone who may be transitioning from a role as a leader of more traditional IT/consulting engagements to a role as an interactive project leader. Some of the concepts and processes are very obvious if you have come from a traditional project management background (e.g. requirements traceability, the importance of testing, deployment planning, etc.) but I was able to see how similar methods and processes will apply in the interactive space, leveraging a more iterative development process.
S**T
Great Book w Real World Examples
I've been working in project management for about 20 years. But - I still learn new things every day! This book opened (re-opened) my eyes to the big picture - project management isn't just about understanding the technical side - understanding the entire team picture is critical. Chapter 3 on EMOTIONAL INTELLIGENCE was particularly useful for me! I get the technology and the technical aspects of being a PM - but all too often, I forget the social/emotional side of the workplace. I also especially like the real examples Nancy and Meghan use from their experience in 'interactive project management' - it paints a vivid picture of what a 'day in the life of a PM' is like. Finally, don't let the cover fool you - it says GEEK GIRLS GUIDE - but it is also great reading for GEEK GUYS! I highly recommend this read!
K**Y
Useful and intelligent. For anyone involved in interactive projects.
This book isn't just for the project manager. Anyone who works on digital/interactive projects should use it as a reference. Nancy and Meghan have covered the process from every angle. Documentation, roles & responsibilities, how to use email most effectively, even working with different types of people. They understand what needs to be in place for a successful team.It sometimes still amazes me that digital projects can be so foreign to those in Marketing & Advertising, but this book shows why. Interactive projects are complex, they require many subject matter experts, and they are very collaborative in nature - at least the successful ones are. This book breaks all that down and makes sense of every phase in the process.Those new to the industry, or those who've launched many an effort can all benefit from this book. And the Geek Girls present it in a way that's easy to understand and immediately applicable to your day-to-day work. Love it!
M**N
I'm pleased the class is quite easy after my previous class ...
Purchased this book for a Masters program as required reading. I'm pleased the class is quite easy after my previous class but this book is very simple. Reads more like a pamphlet than a text book.
D**E
Great insightful book
I read this when shifting from a production role to a project manager role.It is the ONLY book I could find that caters for the digital web-production world - all the other ones seem to be focused on software development cycles and don't really consider design and requirements phase that well.The writing could be a bit less YOU-CAN-DO-IT-TO-BUT-WAIT-THERE'S-MORE like, but I highly recommend it to you if you are starting as a PM in a digital agency.
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