

Brand Media Strategy: Integrated Communications Planning in the Digital Era
| Best Sellers Rank | #1,858,502 in Books ( See Top 100 in Books ) #1,395 in Strategy & Competition #3,657 in Systems & Planning #10,775 in Business Management (Books) |
| Customer Reviews | 4.2 4.2 out of 5 stars (65) |
| Dimensions | 6.25 x 0.75 x 9.25 inches |
| Edition | Softcover reprint of the original 1st ed. 2014 |
| ISBN-10 | 1349949752 |
| ISBN-13 | 978-1349949755 |
| Item Weight | 1.2 pounds |
| Language | English |
| Print length | 258 pages |
| Publication date | August 23, 2016 |
| Publisher | Palgrave Macmillan |
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