--- product_id: 3044739 title: "Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair" brand: "paul mitchell" price: "¥6894" currency: JPY in_stock: true reviews_count: 13 category: "Paul Mitchell" url: https://www.desertcart.jp/products/3044739-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-light store_origin: JP region: Japan --- # Neutralizes brass for bright blonde Vegan & paraben-free formula Hydrates & softens strands Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair **Brand:** paul mitchell **Price:** ¥6894 **Availability:** ✅ In Stock ## Summary > ✨ Shine bright, banish brass, and own your platinum glow! 💜 ## Quick Answers - **What is this?** Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair by paul mitchell - **How much does it cost?** ¥6894 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/3044739-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-light) ## Best For - paul mitchell enthusiasts ## Why This Product - Trusted paul mitchell brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hydration Boost:** Infused with panthenol and conditioning extracts to deeply moisturize and soften hair. - • **Clean & Conscious:** Vegan, paraben-free, and gluten-free formula for a guilt-free beauty routine. - • **Daily Gentle Care:** Color-enhancing and gentle enough for everyday use without stripping moisture. - • **Brass-Busting Power:** Eliminates unwanted brassy tones for luminous, salon-worthy blonde every day. - • **Refreshing Scent Experience:** Enjoy a crisp cucumber melon fragrance with subtle floral notes that elevate your shower ritual. ## Overview Paul Mitchell Platinum Blonde Violet Shampoo is a 10.14 fl oz color-safe, vegan shampoo designed to neutralize brassy tones and brighten light to medium blonde, silver, gray, or white hair. Enriched with panthenol and conditioning extracts, it hydrates and softens strands while delivering a refreshing cucumber melon scent. Paraben and gluten-free, this gentle formula is perfect for daily use, helping you maintain vibrant, salon-quality blonde with every wash. ## Description Product Description Gentle enough for weekly use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.Hair Type: Ideal for Light to Medium Blonde, Silver, Gray or White Hair.Fragrance: Refreshing cucumber melon scent with soft floral notes.Environmental Responsibility: Our commitment to reducing our environmental impact is stronger than ever. That’s why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.***Bottles and jars will be 50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements. Brand Story Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission. Review: Purple shampoo - Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider. Review: The best for grey hair - always love paul mitchell product i use the shampoo twice a week. I have been using this product for over 10 yrs and it keeps grays nice and white ## Features - Adds moisture and softens strands - Color-enhancing formula is gentle enough for daily use - Eliminates unwanted brassy tones for light, bright hues ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B001NFMM8E | | Active Ingredients | Panthenol | | Age Range (Description) | All | | Age Range Description | All | | Best Sellers Rank | #14,871 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #433 in Hair Shampoo | | Brand | Paul Mitchell | | Brand Name | Paul Mitchell | | Customer Reviews | 4.4 out of 5 stars 10,553 Reviews | | Global Trade Identification Number | 00009531116532, 00009531139258 | | Hair Type | Medium Blonde, Grey, Silver | | Item Dimensions | 1.92 x 1.92 x 8.5 inches | | Item Form | Liquid | | Item Weight | 10.14 ounces | | Liquid Volume | 10.14 fluid ounces | | Manufacturer | John Paul Mitchell Systems | | Manufacturer Part Number | S-PM-033-B9 | | Material Type Free | Paraben Free. Made Without Gluten. | | Model Number | 101515 | | Number of Items | 1 | | Other Special Features of the Product | Conditioning ingredients and extracts hydrate hair and intensify shine. | | Product Benefits | Color Safe, Vegan, Paraben Free | | Recommended Uses For Product | Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde Violet Conditioner. | | Scent | Refreshing cucumber melon scent with soft floral notes | | Scent Name | Refreshing cucumber melon scent with soft floral notes | | Suitable Hair Color | White | | UPC | 009531116532 009531139258 | | Unit Count | 10.14 Fluid Ounces | ## Product Details - **Age Range (Description):** All - **Brand:** Paul Mitchell - **Hair Type:** Medium Blonde, Grey, Silver - **Item Form:** Liquid - **Scent:** Refreshing cucumber melon scent with soft floral notes ## Images ![Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair - Image 1](https://m.media-amazon.com/images/I/51pZ1L13KwL.jpg) ## Available Options This product comes in different **Size, Scent** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Purple shampoo *by S***N on February 29, 2024* Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider. ### ⭐⭐⭐⭐⭐ The best for grey hair *by M***A on September 9, 2026* always love paul mitchell product i use the shampoo twice a week. I have been using this product for over 10 yrs and it keeps grays nice and white ### ⭐⭐⭐⭐⭐ This is my go to. *by A***A on September 20, 2026* Can’t go wrong with Paul Mitchel products. These products work best for me. I am a light brown girl but keep blonde in my hair. I use this for when I go brassy and this shampoo lifts it right off of my hair. I have used other products but Paul Mitchell seems to be the best for me. ## Frequently Bought Together - Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair - Paul Mitchell Forever Blonde Leave-In Treatment Spray, Repairs + Adds Shine, Ideal For Bleached + Lightened Hair, 5.1 fl. oz - Paul Mitchell Platinum Blonde Purple Toning Spray, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors 5.1 fl oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/3044739-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-light](https://www.desertcart.jp/products/3044739-platinum-blonde-violet-shampoo-banishes-brass-brightens-ideal-for-light) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-11-10*