Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair

Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider.

always love paul mitchell product i use the shampoo twice a week. I have been using this product for over 10 yrs and it keeps grays nice and white

Can’t go wrong with Paul Mitchel products. These products work best for me. I am a light brown girl but keep blonde in my hair. I use this for when I go brassy and this shampoo lifts it right off of my hair. I have used other products but Paul Mitchell seems to be the best for me.

The first time I bleached my hair, I used 5 pouches of Quick Blue and 2 bottles of 30 volume developer to cover all of my hair. It lightened to a very pale yellow and I used ManicPanic Virgin Snow as my first attempt at toner. I used about 3/4 of the tub this first time, and decided that overnight treatments for my hair were not practical. So, for maintenance, I'd purchased Clairol shimmer lights shampoo and an argan oil hair mask, and found if I left it in too long (10 min, apparently) my hair turned purple. Obviously, this was not what I planned, so I purchased this and Paul Mitchell Keractive Forever Blonde Conditioner from amazon. I use this product 2x per week (those are the only times I wash my hair, to prevent drying). I lather up my hair, leave it in for ~20 minutes (longer than the bottle recommends), condition my hair (I cycle conditioners, haven't found the right one yet) then style as normal. This shampoo was quite a bit more drying to my hair than the Shimmer Lights, but my hair can now maintain the white I'd imagined when I decided to go blonde. It helps my roots (I have naturally dark brown hair) be less obvious as they grow, and it helped to lighten things up the time I tried a different bleach on my roots and didn't get the roots quite as blonde as the rest of my hair. It made a much more consistent transition, and I will go back to my original bleach brand and never stray again. I recommend this product highly, especially for maintaining that white blonde. It will dry out the hair, so conditioner is a must after use. I'm nowhere near a hair professional, but this shampoo has helped me to DIY my platinum, and my hair is responding well. I read everything I could on the internet before I made my decision to bleach my hair, and dove in knowing it might go very badly. I am so happy to have products that have made the process easy for me, and that I still have all my hair. Good luck!

Actually sudsy! I find that some purple shampoos don't really do a good job of cleaning your hair and scalp, their job is mostly to brighten your blonde spots. But this one actually does both, highly recommend.

I have highlighted hair, and it tends to get fairly brassy between visits to the salon, so I like to use a toning shampoo or conditioner every other day. I decided to give this product a try because from the reviews I read about it, I expected it to be better than any other product I've used. It actually does not tone my hair as well as Aveda's Blue Malva conditioner, and I think Phyto's Phytargent shampoo works better as well. This product, however, is much less expensive than these two products. I wouldn't buy this shampoo again. If you want it to be effective at toning, you have to leave the shampoo in your hair for several minutes - and if I'm going to leave something in my hair for several minutes, I'd prefer that it was conditioner rather than shampoo. I noticed a much bigger difference with this product when I left it on for 20 minutes versus three minutes, but then my hair felt kind of dry afterward. For the record, the bottle I received had a piece of shipping tape over the top, but no manufacturer's seal. I don't know if Paul Mitchell products are usually sealed when new.

I LOVE this shampoo. MY «gray» hair isnn’t silvery, but totally platinum white. I have tried several other purple shampoos for gray hair and they were just ok. THis one makes my hair so silky, shiny, and tamed and leaves the color brighter and more balanced. NO conditioner needed. I highly recommend it.

Top top top top tier purple shampoo. It will take the yellow out of your hair in almost one wash. Incredible shampoo. This should be a mandatory shampoo given to all blondes. This isn't just a shampoo this is a facelift for your hair. My hair now has dimension and life back. I want to somehow buy this in bulk and just have it have its own tap in my faucet

Encantada, un producto super recomendable, huele genial y deja el pelo suave y brillante

Llego en tiempo muy bien empaquetado solo que es la versión anterior (botella) que creo lo más importante es que se mira ORIGINAL ya les contaré mañana que lo use... Gracias!!

Uso contro ingiallimento capelli bianchi. Mi piace il risultato e la morbidezza dei capelli. Costa più di altri ma ne basta poco. Per me vale il prezzo.

J'ai acheté ce shampoing pour ma coloration blonde, je suis tomber sur ce produit, j'ai donc regarder les avis qui sont très bon, et je ne suis pas déçu ! J'adore, je recommande.

Het produkt is goed..dat weet ik. Alleen is t niet aangekomen. Wel geld terug