E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
J**B
Should be called the optimisation bible
Simply the best book or source on optimisation. I've been working in the industry for years and this opened my eyes to so much. The sources are well sited to delve deeper for further learning.Humbling and informative.Buy it for your self or buy it for your staff.
J**T
Tells you what you need to know
An insightful and informative guide to navigating the world of making your website the best there is for e-commerce. Highly recommended.
S**H
As Nike would say, just read it!
I don't yet run an e-commerce business, but that didn't stop me enjoying this great book. It opened my eyes to why some websites work brilliantly and others don't. It's not by accident! It also made me wonder why the websites that don't work well don't get some help. I was fascinated by so many practical examples of small changes that can make such a difference to the consumer experience and sales online. If you came across a button that said "Register" versus one that said "Continue", which are you most likely to click? If you'd like to know the difference between them, it's at the bottom of Page 8. I hope you enjoy the book as much as I did.
H**Y
My go-to book for practical assistance!
This book, as well as the 1st addition has been my regular go-to companion of knowledge. My job as CRO project manager faces many difficult challenges, to help with those my favourite sections have been:- How to deal with resistance- Extract insights like the CIA- Usability testing- On-site polls- Create an experimentation roadmap (I now follow this framework)- Statistics for optimizers- When to stop a testSometimes we just need little helpful reminders or suggestions, and I always turn to this book! For anyone running an E-commerce business/team/project, I recommend giving this book a read, you're bound to learn something!
N**K
Accessible and full of helpful advice.
This well written and expertly insightful book is a must have for all business owners and entrepreneurs. Highly recommended.
A**R
Packed full of actionable insight
Easy to read, informative and relevant. A must read for anyone running, or thinking about running, an Ecommerce website.
H**B
My e-commerce bible. Seriously
This book has truly helped me in my career! I’ve bought it on audio (the old version) and ebook (so I have it handy) IT’S THAT USEFUL! I refer to it constantly for ways to solve problems with direct ‘how to’ examples. Love this book!
O**O
nice
nice book
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