Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online

I don't know how else to say it.. This book is absolutely amazing. I have been practicing search engine optimization for 10 years, thinking "here we go another outdated SEO book" but quite frankly, I learned more from Tyler in a couple days than I have through the last few years actually performing search engine marketing for my clients. Talk about a goldmine of information! This answered so many questions I've had about why certain pages show up in search and other properties never seem to make it to top ranking positions, why certain brands gain traction faster than others, and what strategies still work and will always work by focusing on satisfying USERS AND SEARCH ENGINES simultaneously. Even though Tyler provides a disclaimer in the beginning about what this book is and isn't, its a whole lot more than promised, and actually was a great branding/marketing/social media book. Including everything from where and how to identify reputation problems (many I didn't know to look for and yes, oops.. founds some) to step-by-step how to eliminate them. And the amount of content publishing and distribution resources blows my mind. It's one of those resources that you can read through quickly (or slowly if you are starting out early in the digital game) and then want to go back to a dozen times to follow the guides and use the resources. I already know this solved tons of problems for me and was quite liberating because it validated some assumptions I've had but wasn't quite sure about. Definitely get the book while this is still available (kind of surprised because there seems to be a ton of secret sauce). Superbly elevating resource for anyone in need of digital reputation management. Check out his "Reputation Black Box" coaching program in the back also, seems like a good program. Anyone know how much it costs or if he already has 50 people?

I've been looking for a comprehensive set of solutions for reputation management for a while now but have frequently been disappointed at the absence of quality guides on the market. My search led me to a couple of guides that seemed promising at first, but a closer look revealed outdated methods or strategies that I had already tried and that didn’t really provide any beneficial results. I was about ready to give up and simply rely on the scant knowledge I could get from online sources until I chanced upon the Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online by Tyler Collins.A quick glance at some online reviews showed that the book enjoyed quite a good reputation. However, nothing prepared me for the sheer wealth of information contained in its pages. In clearly outlined steps and easy-to-understand language, Tyler goes into depth about everything that anyone could ever want to know about managing a reputation online. This was exactly what I was looking for, and the methods outlined in the guide were equally suited to managing personal names, corporate names, brands, and most any other entity.Most of the essential aspects of reputation management are covered in the guide, but what I found most helpful were the sections that dealt with controlling the content that shows up in a search engine in relation to a name, brand, or company. The guide detailed the different tools that could be used to improve search content associated with a brand such as images, text, video, web asset creation and other types of rich content. Also provided are tips on how to identify any reputation-related issues, and how to address them quickly and effectively.One thing I really like about this guide is how the author explains even the most complex concepts clearly. Although there is a lot of information provided, I never felt like I was being overwhelmed with too much information, nor did I have any difficulty following along with the recommended procedures. If you are looking for a comprehensive set of methods by which you could establish a positive online identity, I highly recommended checking out this book.

There are very few books I would consider a “must read,” but this one is full of pertinent information that every business owner; every individual who relies on the internet for their business as well as personal reputation should read. And in this age, that means everyone except Grandma. This book gives a layman’s explanation of the mysterious world of SEO’s, links, URL’s, and answers the question of why certain items are always pulled up on the first page of an internet search. Collins offers a step-by-step instructional guide to developing, maintaining or repairing the online reputation of a business or individual. He offers numerous sources to help get you started building a positive internet presence at no cost or low cost, as well as helpful instructions for doing damage control when negative information becomes linked to you or your business. I highly recommend this book for everyone who wishes to affect their business or personal reputation via the internet, or anyone who simply desires to learn more about the web itself. Though Collins’ knowledge is clearly extensive, his book does not read as an “over your head” tech manual. Very user friendly!

Wow. This book is everything that I have been searching for to better brand my business online and take control of customer perceptions. Anyone can apply these real-world strategies for Better rankings of the right information. I never thought that I could get all of this in one place in an easy to understand and apply way: Effective SEO, Inbound Marketing, Social Media Management, Handling bad reviews, Dealing with competitors and a lot more all in one place. Highly recommend for anyone who recognizes the importance of Internet presence for the success of a business.