--- product_id: 290639706 title: "Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)" brand: "maidenform" price: "¥14437" currency: JPY in_stock: true reviews_count: 13 category: "Maidenform" url: https://www.desertcart.jp/products/290639706-womens-pure-genius-racerback-bra-full-coverage-bra-pack-1 store_origin: JP region: Japan --- # SmartZone cups for targeted shaping Hidden front hook-and-eye closure 76% Nylon/24% Elastane silky fabric Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) **Brand:** maidenform **Price:** ¥14437 **Availability:** ✅ In Stock ## Summary > 🎽 Pure Genius Support Meets Everyday Elegance ## Quick Answers - **What is this?** Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) by maidenform - **How much does it cost?** ¥14437 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/290639706-womens-pure-genius-racerback-bra-full-coverage-bra-pack-1) ## Best For - maidenform enthusiasts ## Why This Product - Trusted maidenform brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Machine Washable Ease:** Ready for your busy lifestyle—just toss it in the wash for a fresh fit every time. - • **Front Closure Convenience:** Hidden front hook-and-eye closure means quick on/off without the hassle. - • **Stay-Put Racerback Design:** Floral lace racerback and side wings smooth and secure, so straps never slip or shift. - • **Effortless Support, All Day:** SmartZone cups sculpt and support where it counts, keeping you confident from AM to PM. - • **Soft, Stretchy Fabric Blend:** Silky nylon-elastane mix offers breathable comfort with a sleek, second-skin feel. ## Overview The Maidenform Women's Pure Genius Racerback Bra combines a silky nylon-elastane fabric with SmartZone cups for targeted shaping and full coverage. Featuring a stylish floral lace racerback and a hidden front closure, it offers secure support and easy wear. Adjustable straps and machine washable convenience make it a versatile, comfortable choice for professional women seeking both function and flair. ## Description Extending the full coverage category with our new pure genius t-back with/lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options. Review: Best bras ever - Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move Review: Best racerback for modest cup sizes - I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options. ## Features - QUALITY FABRIC – Maidenform One Fab Fit racerback T-shirt bra is crafted from a silky-smooth nylon blend. (Cups: 76% Nylon/24% Elastane; Lace: 90% Nylon/10% Elastane) - EXTRA COVERAGE – This laced-trimmed T-shirt bra features extra coverage for all the support you’ll need. - RACERBACK – Maidenform One Fab Fit T-shirt bra is designed with a gorgeous floral lace racerback for added support. Flattering side wings help smooth you. - SMARTZONE CUPS – Maidenform SmartZone cups give you fabulous shaping where you need it. The lightly lined design gives you the perfect amount of support. - FRONT CLOSURE – Easy on-and-off, this racerback T-shirt bra features a hidden front hook-and-eye closure..ADJUSTABLE STRAPS – This full coverage T-shirt bra offers soft adjustable straps for the perfect fit..MACHINE WASH – Easy cleaning, simply toss this women’s racerback T-shirt bra in the washing machine for a quick refresh. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00GYTLVCM | | Best Sellers Rank | 146,074 in Fashion ( See Top 100 in Fashion ) 1,128 in Women's Everyday Bras | | Customer reviews | 4.2 4.2 out of 5 stars (23,906) | | Date First Available | 8 Aug. 2005 | | Department | Women's | | Item model number | 07112 | | Manufacturer | Maidenform | | Product Dimensions | 33.02 x 20.32 x 2.54 cm; 199.58 g | | Release date | 10 Nov. 2013 | ## Images ![Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/81+hfMAZcCL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is this padded and push up?** A: Slightly padded. (Nipples don't show) Not push up **Q: Is this padded and push up?** A: It’s padded (not heavily) but not push-up, it’s more full coverage **Q: does this have underwire?** A: Hello and thank you for your message. Yes, this item does indeed have an underwire. Thank you. **Q: Is there extra cup lining to accomodate a insert?** A: No. My experience these days, is that the nicer bras no longer have the ability to remove or insert padding. Hope that helps. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best bras ever *by A***R on 16 May 2025* Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move ### ⭐⭐⭐⭐⭐ Best racerback for modest cup sizes *by M***A on 2 September 2019* I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options. ### ⭐⭐⭐⭐ fairly tight fit though not enough to send back *by H***D on 12 May 2021* I was not happy that this bra arrived with dirty marks on it. I finally decided I would wash it rather than return it so I hope the marks will come off. I was very glad to find this as I have purchased similar ones in the US but find front opening bras difficult to obtain in the UK. Not sure why as they make much more sense! ## Frequently Bought Together - Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra - Maidenform Women's Dreamwire Back Smoothing Underwire Bra - Maidenform Women's Comfort Devotion Full Coverage Underwire T-Shirt Bra --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/290639706-womens-pure-genius-racerback-bra-full-coverage-bra-pack-1](https://www.desertcart.jp/products/290639706-womens-pure-genius-racerback-bra-full-coverage-bra-pack-1) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-05-07*