Clairol Professional Crème Permanente 30 volume Hair Developer, 16 oz. - Packaging May Vary

Works as it should. Good price.

I've used a couple different developers for my hair, and this one is one of the better ones I've found. A big part of the hair bleaching process depends on the bleach you use, but just as much a part of that process is the developer, so it's important you have a good product for both parts. This developer didn't strip my hair or leave it feeling that dry, delicate post bleach feel. I really liked it, and especially for the price. I'd recommend it to anyone who's doing their hair at home.

Great creamy toner for blue bleach does a great job a lifting the colour. I’m a natural brunette and had several different box size in my hair, including a black purple and this mixture was able to take me to a platinum blonde.

I’ve been using the Clairol Professional Crème Permanente 30 Volume Hair Developer (16 oz) for several at-home coloring sessions, and it consistently delivers excellent lift and smooth application. The creamy texture makes mixing with dye easy and doesn’t drip when applying with a brush, which is a huge help when you’re working by yourself. What impresses me most is the professional-grade results without the salon price. It lifted my hair several shades bright and stayed soft afterward, and it provides fuller gray coverage without being harsh. The 30-volume strength is just right for most permanent colors, and the price—around $0.31 per ounce—is fantastic compared to salon brands. Plus, the bottle is sturdy and lasts for multiple uses. For anyone DIY-ing their color, this developer is trustworthy and cost-effective.

Excellent product I am a professional and I have used it for many years this is cheaper than going to the supply store.