What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye

Product ID: 284680345

Details

Brand
L'Oreal Paris
Colour
2BL Black
Item form
Liquid
Package information
Gel container
Product benefits
Hair Coloring

⏳25 min full cure time

🎨50+ luminous shades

💧Gel formula + conditioning shine serum

¥9017

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

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Description

🎨 Unlock your signature shade with fade-defying brilliance!

TAILORED TO YOU - Choose from over 50 rich shades to express your unique style effortlessly.
SALON QUALITY SHINE - Care Supreme Conditioner with Shine Serum delivers silky, luminous hair every time.
FADE DEFYING BRILLIANCE - Experience vibrant, long-lasting color that resists fading for weeks.
SODIUM CHLORIDE FREE FORMULA - Gentle on all hair types while providing full coverage and intense color payoff.
EFFORTLESS AT HOME TRANSFORMATION - Simple 25-minute application for professional results without the salon visit.

L’Oréal Paris Superior Preference 2BL Black Sapphire is a permanent hair color kit featuring a unique gel formula paired with a conditioning shine serum. Designed for all hair types, it delivers vibrant, fade-resistant color with salon-quality shine in just 25 minutes. With over 50 shades available, this sodium chloride-free formula ensures full coverage and long-lasting results for a professional at-home hair coloring experience.

Specifications

ASIN	B00IWRWIKI
Best Sellers Rank	#16,508 in Beauty ( See Top 100 in Beauty ) #241 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	2BL Black Sapphire
Colour	2BL Black Sapphire
Container Type	Gel container
Customer Reviews	4.5 out of 5 stars 21,551 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249276785
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Liquid
Item Weight	0.4 Ounces
Item form	Liquid
Manufacturer	L'Oreal Paris
Manufacturer Part Number	LRAK1678500
Material Features	Full coverage, Long-lasting
Material Type Free	Sodium Chloride Free
Model Number	K1678500
Number of Items	1
Package Size Name	Single
Package information	Gel container
Product Benefits	Hair Coloring, Shine Enhancing
Product benefits	Hair Coloring, Shine Enhancing
Recommended Uses For Product	Hair coloring at home
Set Name	Single Item Hair Color Kit
Suitable Hair Color	Black
UPC	071249276785
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Great colour! great coverage! Great conditioning

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

The color is brilliant, such an empowering yet settle and calm yet ...

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

L'oreal is always dependable and reliable with their colorsheir

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

良い感じです、良い色です⁉️

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

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¥9017

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

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