--- product_id: 28314674 title: "Fully Charged Mascara for Eye Lash Volume & Length (Black) - Travel Size Thickening, Volumizing, & Lengthening Mascara Powered by Magnetic Technology - Maintains Lift & Curl of Lashes" brand: "pür minerals" price: "¥7728" currency: JPY in_stock: true reviews_count: 8 category: "Pür Minerals" url: https://www.desertcart.jp/products/28314674-fully-charged-mascara-for-eye-lash-volume-and-length-black store_origin: JP region: Japan --- # Vegan, cruelty-free & nourishing formula Waterproof & smudge-proof all-day wear Magnetic polymer matrix for lash attraction Fully Charged Mascara for Eye Lash Volume & Length (Black) - Travel Size Thickening, Volumizing, & Lengthening Mascara Powered by Magnetic Technology - Maintains Lift & Curl of Lashes **Brand:** pür minerals **Price:** ¥7728 **Availability:** ✅ In Stock ## Summary > 🖤 Lash out loud with magnetic volume that won’t quit! ## Quick Answers - **What is this?** Fully Charged Mascara for Eye Lash Volume & Length (Black) - Travel Size Thickening, Volumizing, & Lengthening Mascara Powered by Magnetic Technology - Maintains Lift & Curl of Lashes by pür minerals - **How much does it cost?** ¥7728 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/28314674-fully-charged-mascara-for-eye-lash-volume-and-length-black) ## Best For - pür minerals enthusiasts ## Why This Product - Trusted pür minerals brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Build Your Look:** From natural elegance to bold volume—layerable formula adapts to your vibe. - • **Clean Beauty Confidence:** 100% vegan, cruelty-free, paraben & gluten-free for guilt-free glam. - • **Magnetic Lash Magnetism:** Revolutionary charged formula lifts & volumizes every lash with precision. - • **All-Day Drama, No Flakes:** Waterproof, smudge-proof, and clump-free wear that lasts from dawn to dusk. - • **Nourish While You Flaunt:** Infused with Biotin, Peptides & Vitamin B5 for stronger, healthier lashes. ## Overview PÜR Fully Charged Mascara uses cutting-edge magnetic polymer technology to attract and coat each lash, delivering instant lift, volume, and length. Its nourishing blend of biotin, peptides, and vitamin B5 strengthens lashes while the waterproof, smudge-proof formula ensures all-day wear without clumping or flaking. Travel-sized and clean beauty certified, it’s perfect for the millennial professional seeking bold, healthy lashes with a conscience. ## Description Product Description Opposites attract with this anti-aging mascara that has a "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for long-lasting performance. Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy, Pur's paraben free mascara provides long, luxuriously soft lashes without flaking, smearing or clumping. Complete your perfect daytime look or add drama to a smokey eye while providing texture plumping hydration that softens the look of fine lines. At Pur, we know the secret to the best mascara starts with the formula and ends with the wand. Just see for yourself. Brand Story At PÜR, we believe that innovative beauty shouldn't be a burden on anyone. That's why we've been committed to creating cruelty-free products from the start. All of our makeup and skincare products are free of animal testing. Review: Best Mascara for me. - It finds lengthens and curls up my thin short lashes. No clumps looks natural with 3 coats. Wears well for hours with no flaking. Easy to remove with facial cleanser or eye makeup remover. Does not cause what few eyelashes I have to fall out. Recommend 100%. Also non irritating to my sensitive eyes. Can be used by you if wear contacts or eyeglasses which I do wear. Got on Prime Day so good value for my money. Review: AMAZING!!!! - I am always looking for products that are vegan and cruelty free and this product is both. Someone at Ulta recommended this and the primer for this product to me and I thought “what the heck, why not.” I bought this prior to my trip to the desertcart and let me tell you this stuff STAYED ON IN THE desertcart HEAT!!!! I was drenched in sweat and this STAYED ON!!!! And yet it comes off very easily with my MakeUp Eraser Cloth and hot water. I have no idea how this is possible but this stuff is magic! It makes my lashes look like I’m wearing falsies and I get asked if they’re fake all the time! I will never wear anything else! HIGHLY recommend!!!! ## Features - Fully Charged Mascara: PÜR Fully Charged acts like a magnet, featuring a revolutionary polymer matrix that attracts negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize. - Lash-Loving Benefits: Features a powerful blend of Biotin, Peptides, Carnuba Wax, and Vitamin B5 to nourish, separate, volumize, and condition your lashes for a full and healthy look. - How To: Start the application at the base of the lash, wiggle the mascara wand gently back and forth to coat the sides and bottom of lashes. Pro tip: To prevent drying out the mascara, do not pump wand. - All the Beauty You Love, None of the Ingredients You Don’t: PÜR products are 100% cruelty-free and vegan. Bunnies are our friends not our models. We’ve also left out unnecessary ingredients, making this product paraben and gluten-free. - PÜR & Simple: We’ve redefined clean beauty with one mission in mind—to offer multitasking beauty solutions that support your lifestyle. Our products leave your skin looking and feeling its best, long after the makeup comes off! ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01BPO3ZC4 | | Best Sellers Rank | #47,295 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #381 in Mascara | | Brand | PÜR MINERALS | | Brand Name | PÜR MINERALS | | Color | Black | | Container Type | Tube | | Coverage | Buildable | | Customer Reviews | 4.2 out of 5 stars 1,904 Reviews | | Global Trade Identification Number | 00847137019068 | | Item Dimensions | 5.37 x 0.75 x 0.75 inches | | Item Form | Cream | | Item Volume | 0.44 Fluid Ounces | | Item Weight | 0.03 Pounds | | Manufacturer | Pur Cosmetics | | Manufacturer Part Number | 37019068 | | Mascara Wand Type | Curved | | Material Type Free | Gluten Free, Cruelty Free, Paraben Free, Vegan | | Model Number | 951455090 | | Number of Items | 1 | | Other Special Features of the Product | Long-Wearing, Non-Clumping, Smudge-Proof, Waterproof | | Package Type Name | Tube | | Product Benefits | Magnetic Volumizing & Lengthening Effect, Lash-Strengthening & Anti-Loss Support, Clump-Free & Smudge-Resistant Wear, Lifting & Defining Separation, Buildable Natural-to-Dramatic Coverage, Conditioning & Nourishing Formula, Long-Lasting All-Day Performance Product Benefits Magnetic Volumizing & Lengthening Effect, Lash-Strengthening & Anti-Loss Support, Clump-Free & Smudge-Resistant Wear, Lifting & Defining Separation, Buildable Natural-to-Dramatic Coverage, Conditioning & Nourishing Formula, Long-Lasting All-Day Performance See more | | Skin Tone | All | | Skin Type | Normal | | Special Feature | Long-Wearing, Non-Clumping, Smudge-Proof, Waterproof | | Specialty | Magnetic Technology Mascara with Elastic Lash-Coating System, Biotin-Peptide Strengthening Complex, Precision Separation Brush, and Clean, Lash-Care Infused Formula Specialty Magnetic Technology Mascara with Elastic Lash-Coating System, Biotin-Peptide Strengthening Complex, Precision Separation Brush, and Clean, Lash-Care Infused Formula See more | | UPC | 847137019068 847137061814 | | Water Resistance Level | Water Resistant | ## Product Details - **Brand:** PÜR MINERALS - **Color:** Black - **Item Form:** Cream - **Special Feature:** Travel Size ## Images ![Fully Charged Mascara for Eye Lash Volume & Length (Black) - Travel Size Thickening, Volumizing, & Lengthening Mascara Powered by Magnetic Technology - Maintains Lift & Curl of Lashes - Image 1](https://m.media-amazon.com/images/I/71-D9M4xd5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How to remove** A: I just use equate no oil makeup remover with a cotton ball. Works great and easier on your lashes. **Q: Is this Hypoallergenic?** A: Fully Charged Mascara is cruelty-free, paraben free and gluten free. This product has also been ocular tested to ensure it will not irritate eyes or interfere with contacts. **Q: Does this come in a waterproof formula? I love it but it sweats off in the summer. ;)** A: I don’t know but this mascara doesn’t just come off without a remover **Q: I have short straight lashes. Will I still need to curl them?** A: I have long lashes & have never curled them, but this is the best mascara I have ever used, makes them look even longer. I have used this mascara for over 3 years, would not think about using any other kind. I would be surprised if you still want to curl them. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best Mascara for me. *by M***N on June 27, 2021* It finds lengthens and curls up my thin short lashes. No clumps looks natural with 3 coats. Wears well for hours with no flaking. Easy to remove with facial cleanser or eye makeup remover. Does not cause what few eyelashes I have to fall out. Recommend 100%. Also non irritating to my sensitive eyes. Can be used by you if wear contacts or eyeglasses which I do wear. Got on Prime Day so good value for my money. ### ⭐⭐⭐⭐⭐ AMAZING!!!! *by C***E on September 9, 2023* I am always looking for products that are vegan and cruelty free and this product is both. Someone at Ulta recommended this and the primer for this product to me and I thought “what the heck, why not.” I bought this prior to my trip to the Amazon and let me tell you this stuff STAYED ON IN THE AMAZON HEAT!!!! I was drenched in sweat and this STAYED ON!!!! And yet it comes off very easily with my MakeUp Eraser Cloth and hot water. I have no idea how this is possible but this stuff is magic! It makes my lashes look like I’m wearing falsies and I get asked if they’re fake all the time! I will never wear anything else! HIGHLY recommend!!!! ### ⭐⭐⭐⭐ Not my fave, but it has good points! *by S***M on December 15, 2025* I bought this to be as safe as possible, with preferably only EWG-approved chemicals near my eyes! I like how it's looking in these photos + vid. I didn't get that satisfying feeling when I applied it like I do with my favorite brand, and here's why: • It dries so fast, I couldn't separate my lashes again after applying it. So they are kinda stuck together in a few spots. • Lashes. keep. sticking. together. when I blink, and it feels Annoying. • The applicator is imo a strange shape, I found it more challenging to get the product off it while avoiding scratching my eyes. • Excess product clung to the tip of the applicator, and it is almost impossible to wipe it off inside the tube, which would lead to a lot of wasted product. Much less was on the outer brush area, leading to need to put it back in the tube multiple times. Pluses: ☆ I cried and it didn't run! ☆ Looks better hours later than it did when first applied... how often does that happen? ☆ safer chemicals, obvi All in all, I found using it a frustrating experience both times. I will update this review if anything changes. I plan to check my fave on EWG again and if it's a 2 or below I'm leaning toward switching back. ~Soelle Bloom ## Frequently Bought Together - PUR Cosmetics Fully Charged Mascara, Black, 40g - PUR Cosmetics 4-in-1 Pressed Mineral Foundation SPF 15, Light, 60g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/28314674-fully-charged-mascara-for-eye-lash-volume-and-length-black](https://www.desertcart.jp/products/28314674-fully-charged-mascara-for-eye-lash-volume-and-length-black) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-07-16*