---
product_id: 277080856
title: "It's a 10 Haircare Miracle Shampoo Plus Keratin, 33.8 fl. oz."
brand: "it's a 10"
price: "¥19824"
currency: JPY
in_stock: true
reviews_count: 5
category: "It's A 10"
url: https://www.desertcart.jp/products/277080856-its-a-10-haircare-miracle-shampoo-plus-keratin-33-8
store_origin: JP
region: Japan
---

# 33.8 fl. oz. large volume Keratin protein infused strength Sulfate & paraben free protection It's a 10 Haircare Miracle Shampoo Plus Keratin, 33.8 fl. oz.

**Brand:** it's a 10
**Price:** ¥19824
**Availability:** ✅ In Stock

## Summary

> 💥 Elevate your hair game with the miracle of keratin power!

## Quick Answers

- **What is this?** It's a 10 Haircare Miracle Shampoo Plus Keratin, 33.8 fl. oz. by it's a 10
- **How much does it cost?** ¥19824 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/277080856-its-a-10-haircare-miracle-shampoo-plus-keratin-33-8)

## Best For

- it's a 10 enthusiasts

## Why This Product

- Trusted it's a 10 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pure & Clean Formula:** Free from sulfates, parabens, and sodium chloride—gentle yet powerful cleansing.
- • **Ultimate Hair Defense:** Locks out humidity and shields from sun damage for all-day flawless hair.
- • **Keratin-Infused Nourishment:** Strengthens and repairs hair with every wash, reducing breakage and boosting bounce.
- • **Generous Size, Lasting Value:** 33.8 fl. oz. bottle designed for long-lasting use, perfect for thick or long hair.
- • **Salon-Quality Results at Home:** Professional-grade formula trusted worldwide for vibrant, soft, and manageable hair.

## Overview

It's a 10 Haircare Miracle Shampoo Plus Keratin is a sulfate- and paraben-free shampoo infused with keratin protein, designed to protect color-treated hair from humidity, sun damage, and heat styling. Available in a generous 33.8 fl. oz. size, it delivers intense conditioning and strengthens hair while maintaining a gentle, clean formula trusted by professionals worldwide.

## Description

Product description Carolyn Aronson is a successful stylist, entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world. A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist - It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. So, working with some of the US’s most talented chemists, she set out to create a collection that delivered full, salon-quality results in just one bottle. She began with one product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favourite product with their clients. It's a 10 hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.

Review: Excellent shampoo - Good shampoo getting pricey
Review: A Reliable Deep Conditioner great for Longer, Thick, and Course Hair - The It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I'm thoroughly impressed with its performance and the thoughtful packaging. **Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant. **Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It's clear that I'm paying for a product that delivers on its promises. **Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It's a win-win situation for both quality and savings. **Shipping and Packaging:** Kudos to the shipping process – Most often it's been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it's also a practical option for those who like to make the most of every drop. In conclusion, the It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you're on the hunt for a shampoo that truly performs, this one ticks all the boxes.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Age range (description) | Adult |
| Brand | It's a 10 |
| Hair type | Color Treated |
| Item form | Liquid |
| Material type free | Paraben Free |
| Scent | Unscented |

## Product Details

- **Age range (description):** Adult
- **Brand:** It's a 10
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![It's a 10 Haircare Miracle Shampoo Plus Keratin, 33.8 fl. oz. - Image 1](https://m.media-amazon.com/images/I/51iWk5hWGWL.jpg)

## Questions & Answers

**Q: Is it sulfate free?**
A: Yes Bob.  It is Sulfate free.  I've used it for 4 years now, along w/Miracle Keratin conditioner for dry hair.

**Q: Es shampoo sin sal?**
A: Si. Y es muy bueno

**Q: How is this sulfate free when the 4th ingredient down is Sodium Coco Sulfate? I know it's different from sodium lauryl sulfate, but still............**
A: Sodium Coco Sulfate (SCS) is a solid anionic surfactant of coconut origin. It is not the same thing as Sodium Lauryl Sulfate (SLS) and is generally accepted as a gentler alternative. (Google this)

**Q: Will this enhance the color and thicken my very fine gray/silver hair?**
A: In my opinion No. I haven’t noticed color enhancement or thickening of the hair.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent shampoo
*by S***Y on 24 August 2021*

Good shampoo getting pricey

### ⭐⭐⭐⭐⭐ A Reliable Deep Conditioner great for Longer, Thick, and Course Hair
*by T***A on 21 August 2023*

The It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I'm thoroughly impressed with its performance and the thoughtful packaging. **Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant. **Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It's clear that I'm paying for a product that delivers on its promises. **Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It's a win-win situation for both quality and savings. **Shipping and Packaging:** Kudos to the shipping process – Most often it's been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it's also a practical option for those who like to make the most of every drop. In conclusion, the It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you're on the hunt for a shampoo that truly performs, this one ticks all the boxes.

### ⭐⭐⭐⭐⭐ Good shampoo
*by Q***. on 19 April 2026*

Shampoo is great. My hair is manageable and soft.

## Frequently Bought Together

- It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
- It's A 10 Miracle Deep Conditioner Plus Keratin for Unisex, 17.5 Ounce
- It's A 10 Miracle Leave-In Plus Keratin 10 Oz

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-01*