What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde - Cooler for Unisex - 1 Application

L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde - Cooler for Unisex - 1 Application

Product ID: 267248638

Details

Brand
L'Oreal Paris
Colour
7A Dark Ash
Item form
Liquid
Package information
Box
Product benefits
Long-lasting

🌈Rich, long-lasting color spectrum

💧Vitamin E enriched for shine & hydration

☀️UV filter for fade-defying protection

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¥6682

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Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Stay radiant, stay bold — color that won’t quit! ✨

UNISEX UNIVERSAL - Designed for all hair types and tones, because great color is for everyone.
ADVANCED UV PROTECTION - Shield your hair color from sun damage and fading with built-in UV filters.
VIBRANT FADE DEFYING COLOR - Experience a rich, luminous shade that stays true longer than ever.
GRAY COVERAGE THAT IMPRESSES - Seamlessly covers grays for a flawless, natural look that boosts confidence.
NOURISHING VITAMIN E FORMULA - Keep your hair hydrated and shiny while coloring with antioxidant-rich Vitamin E.

L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde delivers a permanent, ultra long-lasting hair color enriched with Vitamin E and UV filters to protect against fading and dryness. It offers vibrant luminosity, shine, and effective gray coverage, suitable for all hair types and designed to maintain a fresh, cool ash blonde tone with a single application.

Specifications

ASIN	B000KOUGJ6
ASIN	B000KOUGJ6
Best Sellers Rank	#16,012 in Beauty ( See Top 100 in Beauty ) #175 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	7A Dark Ash Blonde
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (21,313)
Customer reviews	4.5 4.5 out of 5 stars (21,313)
Date First Available	7 August 2012
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253151
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Liquid
Item Type Name	chemical-hair-dyes
Item Weight	0.01 Kilograms
Item model number	CX
Manufacturer	LOreal
Manufacturer	LOreal
Material Features	Gluten Free
Material Type Free	Gluten Free
Number of Items	1
Product Benefits	Long-lasting hair color and shine with gray coverage fade-defying properties
Product Dimensions	16 x 9.02 x 5.72 cm; 10 g
UPC	071249253151
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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TrustScore 4.5 | 7,300+ reviews

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Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

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¥6682

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

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