The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Product ID: 266386040
⭐4.6/5 star rating from 163 reviews
🌍Translated into 13 languages
📚Seminal business strategy text
¥13731
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Description
🚀 Transform your business by selling unforgettable experiences, not just products.
- TRUSTED BY LEADERS - Ranked top 15 in Sales & Selling and top 31 in Marketing—your competitive edge starts here.
- ACTIONABLE FRAMEWORK - Step-by-step guidance to design memorable, transformative customer experiences.
- MASTER THE NEW ECONOMY - Unlock the power of experiences to captivate your customers' time and attention.
- INSPIRE LOYALTY PROFIT - Learn how iconic brands like Apple, Disney, and Starbucks turn experiences into lasting value.
- GLOBAL IMPACT LOCAL RELEVANCE - Proven strategies embraced worldwide, now with a fresh preface for today's market.
The Experience Economy by Joe Pine and Jim Gilmore is a groundbreaking Harvard Business Review Press publication that explores how businesses can thrive by creating compelling customer experiences. With a new preface, this globally translated bestseller offers actionable insights and real-world examples from top brands, helping managers and leaders innovate customer engagement strategies in a time-starved, attention-scarce world.
Specifications
| Best Sellers Rank | #12,979 in Books ( See Top 100 in Books ) #42 in Sales & Selling #68 in Marketing #155 in Business Processes & Infrastructure |
| Customer reviews | 4.6 4.6 out of 5 stars (171) |
| Dimensions | 15.88 x 2.54 x 24.13 cm |
| Edition | Revised |
| ISBN-10 | 1633697975 |
| ISBN-13 | 978-1633697973 |
| Item weight | 544 g |
| Language | English |
| Print length | 368 pages |
| Publication date | 10 December 2019 |
| Publisher | Harvard Business Review Press |
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