JoicoColor Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

Hands down a great product and better than Olaplex purple for my blonde highlights. After using this my hair was softer and more manageable and the vibrancy it brought out was amazing. I have been using Olaplex for over a year and every time it seems to really dry my hair and really no help with brassy and the vibrancy of the blonde. I switched over to using this along with Joico defy damage shampoo and conditioner and my hair is so soft now! Highly recommend this and other products.

LOVE this shampoo. My blonde hair seemed to turn dull pretty quickly after coloring. One use of this and it brightened it right up. It smells good and the price is good for the quality of the product.

Best purple shampoo I have for for brassy hair. Typically leave on for 4 mins. Does not dry out my hair. I also make sure I leave conditioner in just as long.

This product works great. It only turns hair purple if your hair is over processed or not bleached to platinum. Which neither is fault of the shampoo. It’s also a shampoo not a toner. It’s not supposed to be used every wash- but rather as an upkeep for blondes ideally that are a level 10. I’ve found the bottle 5x bigger at TJ MAXX for $20, so this is way smaller and pricey, that’s my only complaint.

perfect size for traveling!

My daughter uses this on her bleached hair.

This makes my hair take on an amazing silver hue after all color is lifted out. Without a toner it has serious yellow color.

Helped my color greatly but my scalp is broke out and scabby. Boo for me.