Metallic Permanent Hair Color - M69 Amethyst Chrome

This is one of the few permanent purple dyes out there that I've found. I love that it works on my super-dark hair. It lasts about 6 weeks for me.

I've used this product about 4-5 times. I love the color. It's easy to use and comes with clear instructions. The only negative thing is the color doesn't last as long as I would like. It usually fades after about a month. But for someone one on a budget who can't afford to get it done professionally I think it's worth purchasing.

I have been looking for a purple dye, that is long lasting and doesn't fade to red. My first impressions of this dye are mixed so far. The dye is easy to use and pretty gentle, I only lost about 5-10 strands of hair during the process. Where my hair was already dyed and faded to red, the purple is vibrant and very purple. Where my roots have started to grow in, the purple is less vibrant and my natural brown is peaking through. If the purple lasts and doesn't fade to red, this may be my go to purple dye, even if it only gives a tint of color. I really like the color and the gentle formula. However, if you have light brown or darker hair, you may need to lighten your hair for a true purple payoff.

first off i loveee this hair dye. it has been my go to for like 3 or 4 years now, (the purple amythest). it stays for a good amount of time and is the perfect purple metallic color. the only reason im not giving it 5 stars is because they decided to rebrand the box and make the model AI. 🫠 i couldn’t find it for months and thought they discontinued the color, but looked it up and realized the box just looks different. usually i’m all for a visual rebranding, but taking away a human model just to replace it with AI (which looks worse btw) really disappoints me. they probably did it to be more cost efficient but it makes me sad to see the old baddie model go. 💔

Update Fuscia after 5 washes see image and notes, my strands with one time bleached portion is still holding strong not as deep color but still beautiful and vibrant. Some bleached ends aren’t taking too well. I’ve still receive compliments on the ombré look as it fades.the roots where I have white still holds color very well. Update:Urban Fuscia Update! I decided to do my whole head in the Fuscia color after bleaching it once and really liked the highlight bits I did. Becuase I’ve used metallic silver and gave me a dingy blue green before ,but this is vibrant ruby purplish reddish color! I love this color! I left it on for 35 mins. The purplish color last picture is natural daylight around 10am and the reddish is more in my incandescent bathroom lighting I don’t know how much it will fade it what will come of it will update later…. This was my first time doing my own highlights and well my foil isn’t exactly the neatest looking but who cares the end result was what I wanted highlights of the amethyst color and not too over the top. I’ll update as I wash and see how long this will take. I also have grays that I’m growing out so this held onto those grays well for now. I am excited to see how it fades as this is my first attempt with this color and brand. I’m going to try the fuscia and mix it in next month so it all blends in. Didn’t smell much at all!