L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye

I loved this red color and I wanted to try it since I really needed to redo my roots lol everyone loves it too.

I have used this color for two years. It's a wonderful summertime color. It's bright and shines beautifully in the sunlight. I received so many compliments on this color. The product itself makes my hair feel so soft after coloring. I love the product so much. I have it on auto bye if you love the color red I would definitely recommend this product

Love love love. I got the color R68 and it looks beautifully red. Not very natural once layed on my mousey brown non-virgin hair, but everyone's experience might be different. Still love the color turn out though. Update: After one wash almost all of the dye had rinsed out. Red is a very had color to get to stay because of the molecules os the pigment being so large, but this rinse out was more dramatic than any other red I've used before. However, it is not the brand that is at fault, because I've used their other red dyes before and they are amazing and last for months. This is probably just a very difficult shade of red to produce.

The color is not the same with the description.

I've been dying my hair red for just about 10 years and have used quite a few brands. By far this is my favorite brand and R68 is my favorite of the reds. It's super bright and fun. Scentwise, it has a perfume so the harshness of the chemical smell is nullified. It's super easy to mix and use. I usually do 2 go thrus to hit the grays around my temples though. It definitely lasts a decent amount of time, moreso if you don't wash your hair daily and use color-safe shampoo. I tried out a professionally dyed red at a salon and was super bummed how quick it faded compared to Feria. It also fades very nicely on my medium brown hair so if I dilly dally in dyeing it it looks okay.