Reputation Management: The Future of Corporate Communications and Public Relations
Product ID: 261019272
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A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations , Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations. Review: Guide to the importance of reputation for modern organisations. - Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. It is the sum of organisational behaviour, communication and public opinion. Langham is the CEO of Lansons, a public relations firm he founded with Clare Parsons, his partner, in 1989. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Organisations focused purely on financial performance have been hit hard by the crisis. Langham spotlights the importance of authenticity. He says that organisations which seek to build reputation and trust need to consider their impact on the environment and role within society. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. He’s equally critical of purpose washing whereby good works are used as a marketing tactic. Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute. Langham tells stories from theory and practice, introducing essays, case studies and comment from more than 80 practitioners in 27 countries around the world. He invites fresh voices from arts, business, communication, culture, media and politics. Reputation Management is worth the cover price for these stories alone. You should buy a copy for your boss. I’m grateful to Langham for reuniting Steve Earl and I. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Reputation Management is published by Emerald Publishing as part of a series of PRCA Practice Guides. Review: The one industry book you should read - Public Relations is about reputation management, yet there are very few books that cover the subject well. Reputation Management is a much-needed book for the industry, that is carried by an impressive line-up of star-studded authors from PR and beyond. The book positions itself well for those entering the industry, whilst also providing in-depth advice, theoretical approaches, and real-life examples of reputation management today. My advice, this is the one industry book you should read.
| Best Sellers Rank | #180,065 in Books ( See Top 100 in Books ) #55 in Public Relations #97 in Media & Communications Industry #491 in Running Meetings & Presentations |
| Customer Reviews | 4.2 out of 5 stars 25 Reviews |
S**N
Guide to the importance of reputation for modern organisations.
Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. It is the sum of organisational behaviour, communication and public opinion. Langham is the CEO of Lansons, a public relations firm he founded with Clare Parsons, his partner, in 1989. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Organisations focused purely on financial performance have been hit hard by the crisis. Langham spotlights the importance of authenticity. He says that organisations which seek to build reputation and trust need to consider their impact on the environment and role within society. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. He’s equally critical of purpose washing whereby good works are used as a marketing tactic. Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute. Langham tells stories from theory and practice, introducing essays, case studies and comment from more than 80 practitioners in 27 countries around the world. He invites fresh voices from arts, business, communication, culture, media and politics. Reputation Management is worth the cover price for these stories alone. You should buy a copy for your boss. I’m grateful to Langham for reuniting Steve Earl and I. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Reputation Management is published by Emerald Publishing as part of a series of PRCA Practice Guides.
M**E
The one industry book you should read
Public Relations is about reputation management, yet there are very few books that cover the subject well. Reputation Management is a much-needed book for the industry, that is carried by an impressive line-up of star-studded authors from PR and beyond. The book positions itself well for those entering the industry, whilst also providing in-depth advice, theoretical approaches, and real-life examples of reputation management today. My advice, this is the one industry book you should read.
L**P
An introduction and overview of reputation management
Part of the PRCA Practice Guides series this book serves as both an introduction to the principles of reputation management and a series of perspectives on it. Much of the book was interesting, but not directly actionable. Written as a series of essays and interviews with the occasional chapter overview it felt a bit too disjointed to give me a clear sense of what action I should be taking as a result of reading it. A starting off point for further study of reputation management rather than a guide for practice and implementation.
A**R
One of the best contemporary collections of cases in this fast-changing field
I have adopted this book for Public Relations and Reputation Management modules for undergraduate study. The wide variety of contemporary case studies and the book's approach to those issues faced by organisations today brings huge relevance to this important subject area. The book is relevant internationally.
J**S
An important book which focuses on Authenticity and Purpose in business.
A fascinating guide on Reputation Management with Insightful case studies from industry leaders and helpful models and research for implementation. I especially liked the author’s thought provoking ‘Agenda for Engaging with an Unequal Society’ and I quote ‘Only a company that engages with its own community, and meets society’s expectations, can maintain a great reputation’.
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