---
product_id: 257380620
title: "Yes!: 60 secrets from the science of persuasion"
price: "¥4018"
currency: JPY
in_stock: true
reviews_count: 5
url: https://www.desertcart.jp/products/257380620-yes-60-secrets-from-the-science-of-persuasion
store_origin: JP
region: Japan
---

# Yes!: 60 secrets from the science of persuasion

**Price:** ¥4018
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Yes!: 60 secrets from the science of persuasion
- **How much does it cost?** ¥4018 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/257380620-yes-60-secrets-from-the-science-of-persuasion)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Review: More like "No!" - No real secrets in here. It's not going to help you sway people any better than the other bazillion similar books out there.
Review: Great ideas - Great summaries of strategies, using scientific studies to back it up.

## Features

- Binding : paperback
- Pages : 304
- Publisher : Profile Books Ltd

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #137,865 in Books ( See Top 100 in Books ) #382 in Running Meetings & Presentations #2,811 in Business Communication & Psychology #5,555 in Business Management & Leadership |
| Customer Reviews | 4.6 out of 5 stars 73 Reviews |

## Images

![Yes!: 60 secrets from the science of persuasion - Image 1](https://m.media-amazon.com/images/I/8132RnHO+rL.jpg)

## Customer Reviews

### ⭐ More like "No!"
*by T***D on 2 May 2026*

No real secrets in here. It's not going to help you sway people any better than the other bazillion similar books out there.

### ⭐⭐⭐⭐⭐ Great ideas
*by M***Y on 3 April 2021*

Great summaries of strategies, using scientific studies to back it up.

### ⭐ Received wrong book!
*by M***N on 6 May 2024*

Received wrong book! Book cover is correct, but the inner pages contains novel titled “Mona Lisa overdrive”.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-06-21*