If other Aveeno shampoos are sulfate and parabin free, what makes this one different to be called "color safe"? Wouldnt they all be color safe?

I purchased this after trying two other Aveeno shampoos. My hair is snow white and I have itchy scalp after cancer. This was THE ONE, it is a pearly white with oatmeal and it does not yellow my hair! I think perhaps with them stating color safe it implies that bleached hair is safe from color changes, which can happen with some shampoos like their Apple Vinegar which definitely yellowed my hair. Just my thoughts and experiences.

Is it safe for keratin treated hair ?

Hey there! We'd recommend double checking with your stylist to make sure our products are a good fit for your keratin treated hair.

This says sulfate free but if you look at ingredients it says sulfate. So this isn’t true right?

I just received this shampoo and after checking the ingredients list on the bottle, there are absolutely NO sulfates listed. It does have Sulfonate which is not a Sulfate, but a distinctly different chemical with different properties. By Sandra Rose on June 21, 2023

What kind of smell? And is it strong smell?

Hello. My product is new, unopened so I can't tell you how it smells. I would guess it's pretty mild.

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Aveeno Blackberry Quinoa Protein Blend Sulfate-Free Shampoo for Color-Treated Hair Protection, Daily Strengthening & Moisturizing Shampoo, Paraben & Dye-Free, 12 Fl Oz

Product ID: 256884038

Details

Age range (description)
Adult
Brand
Aveeno
Hair type
Color Treated
Item form
Liquid
Scent
Blackberry

🌾Oat-first soothing power

💪Quinoa protein strengthens strands

🫐Blackberry antioxidant boost

Description

🌿 Nourish your roots, flaunt your color – naturally vibrant every day!

COLOR LOCK TECHNOLOGY - Blackberry and quinoa protein blend helps prevent breakage and color fade
FARM FRESH INGREDIENTS - Oat sourced from a small-town mill ensures premium scalp-soothing quality
ROOT TO TIP RESILIENCE - Sulfate, paraben & dye-free formula protects color-treated hair without harsh chemicals
CLEAN BEAUTY CONFIDENCE - Trusted Aveeno brand with 4.5-star rating and 4,800+ reviews for proven results
DAILY STRENGTH MOISTURE - Hydrates and strengthens hair for a healthy, vibrant look every day

Aveeno Blackberry Quinoa Protein Blend Shampoo is a sulfate, paraben, and dye-free formula designed specifically for color-treated hair. Featuring oat as the first ingredient, it soothes the scalp while blackberry and quinoa proteins strengthen hair and protect against breakage and color fade. This 12 fl oz shampoo delivers daily moisture and resilience, sourced from quality farm-inspired ingredients trusted since 1945.

Specifications

ASIN	B07HMP33Q1
Active Ingredients	Oat
Age Range Description	Adult
Age range (description)	Adult
Best Sellers Rank	#49,478 in Beauty ( See Top 100 in Beauty ) #2,312 in Hair Shampoos
Brand	Aveeno
Brand Name	Aveeno
Customer Reviews	4.5 out of 5 stars 4,877 Reviews
Global Trade Identification Number	00052800673151, 10052800673158
Hair Type	Color Treated
Hair type	Color Treated
Item Dimensions	43 x 88 x 184 millimeters
Item Form	Liquid
Item Weight	0.84 Pounds
Item form	Liquid
Liquid Volume	354 Milliliters
Manufacturer	Vogue International
Manufacturer Part Number	67315
Material Type Free	Sulfate Free
Material type free	Sulfate Free
Model Number	4067315
Number of Items	1
Other Special Features of the Product	Paraben-Free, Sulfate-Free, Dye-Free, Strengthening Blend with Blackberry & Quinoa, Scalp-Soothing Shampoo for Color Protection
Package Size Name	12 ounce
Product Benefits	Color Protection
Recommended Uses For Product	Dryness, Hair Breakage
Scent	Blackberry Quinoa Protein Blend
Scent Name	Blackberry Quinoa Protein Blend
Suitable Hair Color	All Hair Colors
UPC	052800673151
Unit Count	354.88 Milliliters

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