Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan

It does leave the hair soft and shiny, nonetheless, doesn't seem to be doing any toning or digging the brassiness as it suppose to do.

Shines and invigorates my white hair. Bought it with the other Matrix products, conditioner and after leave on treatment. Very satisfied with the outcome. L ve Matrix, a really good product.

The shampoo came together with other items, among which a baby towel. As there was no package for the shampoo, it leaked in the box staining the towel as well. Very dissapointed as the towel has purple stains, despite being wrapped in a bag...

Me gusta mucho el tono que te da cuando tienes el pelo claro, para que no se ponga verde o amarillo espantoso al nadar o vivir en la playa

I've tried several purple shampoos over the years, and Matrix So Silver continues to be one I reach for when my blonde starts looking dull or brassy. The purple pigment is effective at neutralizing unwanted yellow tones without needing to leave it on for an excessive amount of time. The shampoo lathers well, cleans thoroughly, and leaves my hair feeling fresh without weighing it down. While it is more pigmented than many drugstore options, I didn't find it overly drying when I followed with a good conditioner. A little goes a long way, so the bottle lasts longer than expected. For anyone with blonde, highlighted, silver, or gray hair, this is a great maintenance shampoo to help extend the time between salon appointments. I would recommend wearing gloves if you're leaving it on for several minutes, as the pigment can temporarily stain hands and porous surfaces. Overall, this is a salon-quality purple shampoo that does exactly what it's designed to do—reduce brassiness while helping maintain a brighter, cooler hair color.

The shampoo worked wonders on getting those brassy colors out of my hair and bringing cut on a nice sparkly silver sheen. I bleached my hair Very light blonde but I could not get all the yellow brassy tones out forcing me to use color depositing shampoos. This one had the darkest purple color which somehow helps the most the darker that it is. This is very paradoxical but I’m here to tell you that it works. I also found that the shampoo did not strip my hair of moisture. I think the thing I like about it the most is it’s wonderful fragrance. I guess the world is against fragrance because it is so hard to find and for me so enjoyed when I do find a nice strong fragrance. Hope this helps.