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🚀 Elevate your lash game with superhero power and care!
It Cosmetics Superhero Elastic Stretch Volumizing Mascara combines cutting-edge Elastic Stretch Technology with lash-enhancing peptides, proteins, biotin, and collagen to deliver visibly longer, fuller, and beautifully curled lashes. Developed alongside dermatologists and plastic surgeons, this black mascara features a precision hourglass brush for even application and is designed for sensitive eyes, offering buildable volume and conditioning benefits in a single, easy-to-remove formula.








| ASIN | B01AKTZFZU |
| Best Sellers Rank | #81,667 in Beauty ( See Top 100 in Beauty ) #633 in Mascara |
| Brand | It Cosmetics |
| Brand Name | It Cosmetics |
| Color | Black |
| Colour | Black |
| Container Type | Tube |
| Coverage | Full coverage |
| Customer Reviews | 4.4 out of 5 stars 11,485 Reviews |
| Global Trade Identification Number | 00817919014642 |
| Item Dimensions | 50 x 50 x 28 centimeters |
| Item Form | Liquid |
| Item Volume | 9 Milliliters |
| Item Weight | 0.05 Pounds |
| Item form | Liquid |
| Manufacturer | It Cosmetics |
| Manufacturer Part Number | 817919014642 |
| Mascara Wand Type | [INF] Hourglass or Curved |
| Model Number | SG_B01AKTZFZU_US |
| Number of Items | 1 |
| Other Special Features of the Product | Volumizing |
| Package Type Name | Tube |
| Product Benefits | Volumizing and conditioning for stronger, healthier lashes |
| Product benefits | Volumizing and conditioning for stronger, healthier lashes |
| Skin Tone | All |
| Skin Type | All |
| Special features | Volumizing |
| Specialty | Waterproof |
| UPC | 817919014642 |
| Unit Count | 9.00 Milliliters |
| Water Resistance Level | Not Water Resistant |
N**A
Suuuuuuperrr
My eyes are very sensitive with maskaras so it is so hard for me to change from one to other. This one is super not-harmful, super not painful (no burning feeling) on washing time and easy to remove with water only do it keeps my lashes healthy & gives me amazing long lashes. Differently recommended this.
M**M
Loved it
My favorite thing
A**S
اعجبتني
ممتازه وتكثف الرموش ولاكن سعره مرتفع
K**.
Worth buying
Amazing curled eyelashes
K**D
Mascara
The best
D**A
Awful
The mascara came without packaging, the fuse was removed, and it feels like it has already been used, used for at least a month, as soon as I opened it for the first time, it was already dried up
C**N
Satisfaite
Bel effet comme tous les produits de cette marque
A**N
Excellent Product
I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase.
F**A
Effetto wow
Mascara meraviglioso, super nero e volumizza tantissimo le ciglia. Di solito non si devono fare troppe passate, invece con questo più ne metti e meglio è. Lo uso da anni, assolutamente il top!!
M**Z
Love All....It cosmetics
IT cosmetics is easy to put on easy off. Not over greasy. Doesn't flake off after 20 hours
D**Y
At last! I’ve found a great waterproof mascara
I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
Trustpilot
1 week ago
3 weeks ago