Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business. The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches. The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end. The steps the authors will walk you through in detail: Part 1 – The Method -Building growth teams -Determining if your product is a must have -Identifying your growth levers -Testing at high-tempo Part 2 – The Growth Hacking Playbook -Hacking acquisition -Hacking activation -Hacking retention -Hacking monetization -A virtuous cycle of growth If you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you. I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.

Il est impensable de développer avec efficience une start-up e ne pas lire se livre. Il est impossible de faire de bon investissements en start-up sans lire se livre et comprendre mieux les mécanismes d'une croissance dynamique. Trop d'aspects sont devenus contre-intuitifs pour ne pas profiter de l'experience des auteurs de ce livre. Le retour d'investissement sur se livre est de 5 minutes… il suffit de lire les premières pages.

Useful book

I needed to quickly get up to speed on growth hacking and have a framework to use foe different cases. The book delivered exactly that in an easy to read style with plenty of examples to get a grasp of different ways of executing growth hacks. The framework seems quite exhaustive and easy to understand. A great buy if you want a one-stop shop on growth hacking.

When I opened the carton, I discovered that the glue used to seal the package had adhered to the cover of my book, leaving a sticky residue with carton on it. The book is damaged..