---
product_id: 25021915
title: "Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008"
brand: "john burstein"
price: "¥3020"
currency: JPY
in_stock: true
reviews_count: 1
category: "Books"
url: https://www.desertcart.jp/products/25021915-big-fat-lies-advertising-tricks-slim-goodbodys-lighten-up-paperback
store_origin: JP
region: Japan
---

# Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008

**Brand:** john burstein
**Price:** ¥3020
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008 by john burstein
- **How much does it cost?** ¥3020 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/25021915-big-fat-lies-advertising-tricks-slim-goodbodys-lighten-up-paperback)

## Best For

- john burstein enthusiasts

## Why This Product

- Trusted john burstein brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008 - Image 1](https://images-na.ssl-images-amazon.com/images/I/519xf2KHHkL.jpg)
![Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008 - Image 2](https://images-na.ssl-images-amazon.com/images/I/41ZF-nVhlgL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Useful
  

*by M***S on Reviewed in the United States on October 10, 2012*

Note:  This book is great on advertising for the first 17 pages.  Pages 18 - 29 are all about persuading your child to become a "health advocate," a topic I'm not currently interested in.  I glanced at those pages; but am reviewing this book based on the advertising section -- the first 17 pages.The book looks at how advertising works, discusses persuasion techniques, and takes a fictional character (Martina) into a summer internship at an advertising agency.Topics include:bandwagonimage appealstestimonials/expert opinionsjinglessloganscelebrity endorsementsmascotsgeneralizations/stereotypesomissionfood stylistsTakes a tiny look at the ethics of advertising.Illustrations are good, the pages are well-formatted, the text is clear, and this book is useful (the first half, anyway)Slim Goodbody's mission in life is to get kids to live healthier (a mascot!  image appeal!  expert opinions!  the works!).  This seems fine to me.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/25021915-big-fat-lies-advertising-tricks-slim-goodbodys-lighten-up-paperback](https://www.desertcart.jp/products/25021915-big-fat-lies-advertising-tricks-slim-goodbodys-lighten-up-paperback)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-01*