Why has the price gone up 50%???

You can get other SanDisk 400gb for 50 bucks. And other brands. Don't pay for the word Nintendo

So basically this one only costs more than the generic sd model that sandisk is offering because of the themed nintendo appearance, right?

Yes. Just because they advertise that the speeds may be up to 100mb per second read and 90mb per second write speeds, doesnt mean the card actually runs at those speeds. The Nintendo Switch requires a microsd card rated at UHS-1 speed rating. ANY microsd card you find with this speed rating will work in your Switch. Its simple to tell which cards to look for on the card itself. Bypass the cards that have a 10 with a circle around it--they are too slow. Instead, look for the cards that have an oversized U with the number 1 or 3 inside of it. Its OK if the card has both the circled 10 and the 1 inside of the U as long as the 1 inside of the U is still listed...The $15 128GB "TEAMGROUP Color Card II" I just bought off Amazon is more than fast enough, and is $10 cheaper than this one. So, yes, they are capitalizing on most people just not knowing that any card that meets the UHS-1 rating will work in the Switch.

What makes the "Nitendo Switch" edition special other than the Mushroom?

It's actually mostly the warranty. I found out the hard way when my normal Sandisk card died and I tried to use the 10 year warranty. Apparently the Nintendo Switch isn't covered under the regular warranty because it counts as "a device where the SD card is the primary drive" which are excluded. So if your card dies, tell them it was in a camera or cell phone or something, not the Switch. This card explicitly includes the Switch in the warranty and extends that warranty to life time.

Do you have to use a specific ad card or can you buy any sad card?

Netac SD cards are low cost but surprisingly dependable! Im currently using a Sandisk Ultra 256GB I paid $28 for and its working out fine I have mostly Triple A games and the largest game I currently have is Doom Eternal at 28.3GB. 256GB has gone a long way much better than the 3 64GB cards I ended up buying several months into getting my Switch Lite I should have just bought one 256GB SD card from the get go it was a pain having all my games on 3 seperate 64GB cards.🤣

Colour	yellow
Special features	Temperature Proof, Water Proof, X Ray Proof
Reading speed	100 Megabytes Per Second
Item weight	0.2 Ounces
Warranty type	Lifetime Limted
Writing speed	90
Hardware interface	microSDXC
Secure digital association speed class	Class 10
Product dimensions	15L x 11W millimeters
Manufacturer	Tolino
UPC	619659173869
Global Trade Identification Number	00619659173869, 06196591738690
Item model number	SDSQXAO-256G-GNCZN
Color	yellow
Standing screen display size	1.5 Centimeters
RAM Size	256 GB
Graphics Card Interface	Integrated
Power Source	Hand-operated
Hardware Platform	Nintendo Switch
Operating System	Windows
Are Batteries Included	No
Lithium Battery Energy Content	2 Kilowatt Hours
Lithium Battery Packaging	Batteries packed with equipment
Lithium Battery Weight	4.54 Grams
Number Of Lithium Ion Cells	5
Number of Lithium Metal Cells	5
Item Weight	5.66 g

SanDisk256GB microSDXC-Card, Licensed for Nintendo-Switch - SDSQXAO-256G-GNCZN

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