






✨ Root perfection in a flash—because your hair deserves the wow factor!
COLOR WOW Root Cover Up in Dark Brown is a compact, peroxide-free formula designed to instantly conceal grey and dark roots while enhancing hair thickness and perfecting the hairline. Lightweight and easy to apply, it’s a top-rated beauty essential for professionals seeking a quick, natural-looking root touch-up.



| ASIN | B00M3DSVOO |
| ASIN | B00M3DSVOO |
| Best Sellers Rank | #3,974 in Beauty ( See Top 100 in Beauty ) #178 in Permanent Hair Color |
| Customer reviews | 4.1 4.1 out of 5 stars (20,383) |
| Date First Available | 15 November 2014 |
| Department | Unisex Adult |
| Department | Unisex Adult |
| Is Discontinued By Manufacturer | No |
| Item model number | CW544 |
| Item model number | CW544 |
| Language | Italian |
| Language | Italian |
| Manufacturer | Color Wow |
| Manufacturer | Color Wow |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g |
K**D
Effective
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
G**E
recommended to purchase
What you see is what u get - recommended to purchase
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
M**A
Perfect
The product met my expectations
S**U
Love the brand
Love the brand the shampoo the protector spray but this soecific product , I disn’t really get, felt like it was not sticking on the hair…
L**A
A barely there dust
A useless overrated product
J**A
I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all. I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
A**R
Perfekt
D**R
This product is fantastic! My dark blond (and darker) hair turns white/gray after several weeks post hair dresser, and I just brush this on in strips. It tones down the white/gray and warms up my hair. I’m amazed how handy this is to tide me over until I can get in to the hairdresser! I use Dark Blond. It has a nice warm, soft brown color. It blends in perfectly and naturally. It’s also good for the spots on the scalp that look thin. Terrific product!
M**Y
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
T**A
Ottimo prodotto a differenza di altri non unge, non prude copre bene la ricrescita, puoi toccare i capelli senza che lasci il colore sulla mano dura anche più di una giornata.
Trustpilot
2 weeks ago
1 month ago