Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Paperback – May 2, 2018

This is a FANTASTIC read! I have been in the marketing industry for 28 years and have run Vision Media for the last 16 years. (Media Buying Firm) I wish I had this book for all of our clients and for our newest hires. In a time where shady advertising is all over the place, I bought two copies, one for my 18 year old that is heading to college and wants to be in advertising, and one for my Junior that wants to work at my company. Over my time, the industry has had tectonic shifts, and this is a great road map for my kids and anyone in the industry. I am hoping this will give my kids a leg up in college on what is really going on in the industry. Great stuff!

Reads like a First Draft that never passed by an editor. Sometimes covers a point only to have it reiterated in the next paragraph. Utterly fails to give proper credit to observations originating from podcasters' John C. Devorak and Adam Curry (NOAGENDA.COM).

I didn't realize media collusion ran so deep and just how coordinated it was. Phil Dunne's book just keeps the revelations coming, and it's never slow or boring. It's hard to conclude that one side of anything he explores (buying decisions, politics, financial options, lifestyle choices, etc.) is right or wrong. And I think that's good. It is great to know, however, what techniques are being deployed so that we don't get suckered by them. So, it's a fun read, an exciting read and an extremely useful read. I highly recommend it.

For the serious journalism/communications student - or old PR hand wanting to understand what planet they might now be inhabiting - Phil's book plumbs the depths of what is happening in our present age and how things got this way. The photos, illustrations and examples underscore that this work is grappling with our up-to-the-minute media ecosystem - you will recognize the world of this book as the one you must navigate daily!

If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff. What’s really cool is that you can see examples on YouTube as you go through the text. Seems like absolutely every TV and advertising moment has been archived on YouTube!

I'm teaching a mass media college course in the fall and was looking for something like this to supplement that class. This is an updated, accessible book on how the media and advertising work in today's web-connected world. The best part is the author's authentic voice. I wish they taught this stuff in college--oh that's right, I will be teaching it!

Very good read. The examples within are an education, too. I never knew Archie Bunker and Meathead were feeding me propaganda! ;-)

I love this quote from the beginning of the book: “If you don’t read the newspaper you are uninformed, if you do read the newspaper you are misinformed.” – Mark TwainEasy read. Super in-depth information. It’s rare that you learn this much from a book that’s not bogged down in academic-speak.