Jack N' JillJack N' Jill Natural Toothpaste for Baby and Infants - Fluoride Free Training Toothpaste, 40% Xylitol, BPA Free - Strawberry, 1.76 oz (Pack of 2)

In every way it's a winner. I've tried soooo many different toothpastes that I've hated... a few that I liked, but that didn't get my teeth clean... and THIS ONE, which not only does a good job at cleaning (and my teeth feel CLEAN after using it) but it really practically is flavorless. It does have a very, extremely vague, sort of sweet taste, a bit like spring water. That kind of taste. "Sweet" like the kind you taste when taking a drink of spring water, I guess?I've struggled with sensory issue with toothpaste and brushing teeth for ages; finally, a solution in this paste. This stuff rocks. This should be every kid's initial toothpaste.Not having to psych myself up before brushing ("Just do it! The sooner you get it done the sooner it'll be over with! You're not a kid anymore, just stick it in your mouth and brush your teeth. The brush is already in your hand. Do you want to lose your teeth to cavities? You don't want to go to the dentist, right? Come on, self, you can do it! Gritting your teeth? Well, then we can just start on the outside, right? Now come on, let's go; you can do it. Big breath and-" ...ahem) is really, really good.The tube is smaller than might be expected especially in comparison to toothpastes tubes like Crest or Colgate, but I've found I don't need as much of this paste as I have with other toothpastes.But honestly... although one tube HAS been lasting me a long time, even if I BURNED through it I would STILL buy this again.I wasted so much toothpaste AND so much miserable time in front of the bathroom sink in the past because of grimacing through uncomfortable, miserable toothpaste "flavors", but now I can just brush my teeth like a normal person and NOT have my mouth burning with some gross raging blasting mint flavor both during and for like an hour after brushing. Let me tell you. No matter what you've eaten or are going to eat before OR after brushing with mint toothpaste, nothing goes well with mint toothpaste flavor or afterflavor. And if you're sick, brushing your teeth with those power mint pastes also does NOT help and makes throwing up again way more likely from my own personal experience. Gross. Moving on...The second best thing about this toothpaste is that it doesn't make my gums throb. No more burn-y throbbing burn. Seriously, thanks. This toothpaste can stay.Plus it has no weird dye in it, which is another pro. And no fluoride so it doesn't matter if I swallow it by accident. Everything about this paste is good. It can stay. Good job, Jack 'N Jill. Apparently I've been looking for you all my life, lol.

Great natural toothpaste for toddlers! It’s fluoride-free, safe if swallowed, and has a mild taste that my little one loves.

I bought this toothpaste for my child, who is just learning to brush their teeth. I was looking for something more natural and less chemically, and I’m so glad I found this product. It’s got a good taste, effective, and perfect for young kids. I love knowing that it’s a safer option for my child. So far, it’s been a great purchase, and I have nothing negative to say. Highly recommend!

I have been buying this toothpaste for my kids since they were 12 months old. They love it! it makes the whole brushing-teeth-experience so much better. Clean ingredients. Great flavor.

This is a great toothpaste to introduce brushing to little ones. It has a mild, pleasant taste that isn’t overpowering. My son tried it, but he wasn’t quite ready for toothpaste yet, he ended up eating more than brushing! Still, for kids who are ready, this is a gentle and safe option to start with.The texture is nice , it sticks well to the toothbrush without being clumpy or runny. The tube is on the smaller side for the price, but since kids only need a tiny amount, it lasts quite a while. It’s also easy to squeeze, which is a plus.Bonus: we love the name! Singing the “Jack and Jill” song while brushing makes it a fun part of our routine.

This is the only toothpaste my toddler has used since he was 6 months old! He really enjoys the flavor. He looks forward to brushing his teeth every day.

Definitely hypoallergenic. If this is your concern, a must try. Love it, wish the tubes were a little bit bigger.

My son’s favorite toothpaste, and he loves the flavor