5C Light Ash Chestnut Brown Permanent Hair Dye, Hair Color | Up to 100% Gray Coverage When Mixed with an N Shade, Ammonia/Alcohol Free & Vegan, Gentle on Sensitive Scalp

This product was recommended to me by a long term user and I absolutely love it / I've reordered it more than any other product I've purchased on Amazon, which given how much I order on this site is saying a lot. XD Note that this brand does a great job of covering grays and looks super natural, but does tend to pull rather red tones out as it fades (as opposed to ammonia based dyes which tend to fry your roots brassy from the outset). Totally still worth it, but just worth noting / definitely a dye that requires maintenance a bit sooner than you might typically expect.

This this hair color. I mixed 5n with 5c and it was perfect. Covered my brassy orange. Didn't drip was easy to use, no bad smell, conditioner is amazing. I have graves disease and in a active flare, so my hair is all kinds of trouble. This didn't add any further damage or make my sensitive scalp red burning or itchy.

Excellent permanent hair color !! This hair color makes your hair look a natural shade of brown, doesn't dry out your hair like other home dyes, and the conditioner is awesome - makes your hair feel silky smooth. My hair is medium brown and I use the dark blonde and color is perfect. I have used this hair color brand for three years now and just love it. Especially since it is Vegan and Cruelty-free. Their shampoos and conditioners are great also! Highly recommend.

I really wanted to like this hair dye, but unfortunately I just cannot recommend it. First the positives: While it does still have a smell, it is extremely slight and not bad at all. Least amount of smell I've used of any hair dye. Second, the color is very pigmented and seems very true to the tone. Though I got a color too dark (my own fault), I was a little worried when I was mixing it up because I wanted a cool tone and the mixed up color looked straight up red. However once it processed it was definitely cool. It was my first (and only) time using this so I don't know how it will fade out as my hair always turns warm anyways. I'll be interested to see how long it takes to turn brassy. The dye is extremely pigmented. Cons: I made the mistake of only getting one box because the advertising made it seem like it had more product than a regular store-bought box of dye (they say they include reusable bottles for touch ups). I should have researched that more and gotten another bottle just in case though. That's my fault. My hair is a few inches below my shoulders (near my collar bone) so not crazy long, but it is fine, and I have a lot of it. I ran out about close to 3/4 of the way working through my hair and ended up having to order another box to finish up another day. Luckily I didn't have to go anywhere. Again, this is somewhat my fault for not ordering a backup box. Now, the biggest issue I have with this product is the application. The formula is extremely unique in that I've never used another dye like it, and I have used a lot of different brands. It's supposed to be a no-drip formula. Well if you're like me, it will still drip. However, I think that it unfortunately makes the formula difficult to work with. The two parts are basically liquid until you mix them and they become this thick almost-jelly like substance. The problem I had was that it has very little slip and did not spread easily through the hair. I think because it's supposed to be that "no-drip" formula it stays in place pretty easily where you put it, and does not spread out easily. This made for extremely patchy coverage. And because I got a color too dark (again my own fault) it made the patchy parts stand out a lot because my starting hair was so much lighter. (Hello tiger stripes) Even after I got the second box to finish off my hair, I went back over some of the patchy spots and the coverage still looked off. I actually think a regular applicator bottle would work better for this type of formula instead of a brush so you can spread it thickly all over each strand and work it in with your hands. A brush just didn't apply easily, and if you're a beginner or doing a much different/darker color it's not going to be an easy formula to hide application mistakes like a lot of other box dyes. Also, once it gets on your hair it feels like it sucks all the moisture of your hair. It was bizarre. My hair became almost like a hard shell while it was processing. And because of that, trying to wet it in the shower and brush through with my fingers to make sure the water was penetrating every part made me shed a LOT more hair than normal because it felt so matted and dried together. I used the provided conditioner with it, which was okay, but I did not feel like it was conditioning enough based on how dry my hair felt after rinsing, so I added my own hair mask to my ends to give it some extra moisture and conditioning. Overall, I just can't recommend this hair dye, especially if you're beginner or looking for a more fool-proof dye to make sure your application is even.

I have used this for years! In my opinion, this is a healthier alternative to dyes that have dangerous chemicals in them. I use this to cover my gray hair and I get 100% coverage. I highly recommend this product; it turns my grays into highlights down the length of my hair, while covering the roots in an easy to maintain color. I love that this can be done at home and is not complicated. It's a single, fail proof, process that cannot damage the hair - even if you leave it on longer! Finally, the conditioner included leaves my hair fantastically soft and easy to detangle.

Worked well covering all the white Grey hairs and leaves your hair feeling so soft ! No odor too is a plus . I couldn't use the conditioner after due to having a family member severely allergic to coconut but otherwise I'm happy with the results .

The product is very harsh. The color came out a nice light brown however I tested the product but once used with a larger amount (required for dying hair) I had a terrible allergic reaction resulting in a rash all over my head and ears, with swelling.

Love it! Easy to use and always looks great. Get the application kit and you are ready to go. I have used this a couple years now and my hair thanks me for cutting back on the chemicals. Get a friend to help and have a henna party.

Original and good color