Pricing Strategy: How to price a product

Big print increases page count but does not boost the value of the ideas. Basically the book says to keep prices up and promote products through other means besides price.

In case you didn't realize from my title, I really LIKE this book. The way it is written, the style, the info contained in it. Like them all.I am currently involved in online marketing and commerce over the internet so I was looking for this type of book. I learnt many things out of it and I liked how I could read only a few chapters and already I could implement those things into my business.But the thing that kept me reading the whole book was the style it was written in. The author really knows how to keep you engaged. It isn't like the majority of books where you cannot get to page two simply because you keep falling asleep. This one was a pleasure to read.The price might put you off, but just don't let it do that. This book is worth twice as much!

This is a nice book. It's different from the products pricing books and well written. If you've been feeling overwhelmed with how to price your products, then the practical advice given to the reader in this book will provide you with some much needed relief.This book answered questions I didn't know I had about pricing my products, different product pricing strategies and just all the amazing things that have to work together for a successful pricing.It goes on to provide different methods for product pricing, and does so in an easy to read and intelligent manner. Recommended to anyone who is tired of getting pregnant and not achieving any success.

No strategies mentioned. No practical solutions to real world problems. Focus mostly on e-commerce. If you are looking for books on pricing focusing on pricing management, strategies, tactics and how it is applicable to real world, give this book a miss or borrow from the library.

In this book Bill Explain very extensively about pricing, i bought lots of book on this topic, but the way Bill describe is really helpful. At the start of the book he describe briefly all the areas that he cover in the book. I like the most "Attention Grabbing with low price s spell doom" he outline the psychology of customer, which really helps if you are really seriuos to grow your business. I'm very much impressed the layout and structure of the book which cover all aspect of price strategies.

Great beeginners book... has some great tips

As marketer with almost 20 years experience, I was searching for a short book/compendium on Pricing. Not really professional (when it talks about Testimonials, well, that is a marketing action, but NOT Pricing). It does not talks, AT ALL, about various pricing strategies (skimming, psychological, bundle, etc). Better spend money for a real professional book on Pricing (H.Simon, Nagle/Hogan, for instance).

It was just okay

One of the worst books on Pricing Strategy. I could have rated it below 1 had that option been available to me. Please go for some other book but not this one.