About the Author Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University where he was a AMA Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year, and the 2015 Honors Professor of the Year at Arkansas State University. Shane's research has appeared in the Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is also the co-author of McGraw-Hill's new Principles of Marketing textbook that is being used by students across the country. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives. Shane is now the Dean of the College of Business and Professor of Marketing at Arkansas State University and lives in Jonesboro, ARK with his wife Jenifer and their two children, Andrew and Sarah. Read more
S**T
Packed with Examples!
Fantastic book for anyone interested in Marketing!!I bought this for a Principles to Marketing course and I ended up keeping it after class.I love how it explains terms simply with many examples.Also, it has an interactive online study program which my teacher utilized.Also enjoyed how there were highlights of people with marketing jobs, to help anyone considering a Marketing career.
L**A
Shane Hunt who is one of the authors of this edition and really enjoyed the information given throughout the text as well as ...
I had the privilege of taking this course under the instruction of Dr. C. Shane Hunt who is one of the authors of this edition and really enjoyed the information given throughout the text as well as the Connect Plus online learning system. The only thing I dislike is that it is an unbound book but will be keeping it as a reference tool for the remainder of my college career and future job opportunities.
D**Y
Thank you from a stressed college kid
Exactly what I needed, for my college course! Greatly appreciative of the price and accessibility, much better than what college bookstores try to steal.
S**B
Market yourself.
Good book. Nice breakdown of the marketing concept. The sections on "Marketing yourself" is worth the read. It's nice to see how the book has a section on how to get "yourself" out there and helps you create a nice profile. Easy to read and does not demand a huge vocabulary.
J**B
Saved my college budget
Saved on college books — thanks!
S**S
Four Stars
It did the job. Got an A in the class!
K**C
Five Stars
I love how this book is written and it's really easy to study from!
I**Z
An Amazing price for an Amazing Item
This was the best idea I had for college. The book I rented through Amazon, was exactly what I was looking for, for a reasonable price and a convenience for me in class on my tablet. I am able to highlight and take notes through the booklet if needed. For any college student I do highly recommend doing the same!
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