The prestigious Italian fashion house of G_U_C_C_I launches a new collection of fragrances under the creative director of Frida Giannini. It comes out in May 2012 named Flora by G_U_C_C_I Garden Collection. The collection includes five most important blossoms outlined on the legendary G_U_C_C_I scarf designed by Vittorio Accornero for Princess Grace of Monaco. These five new editions are: Glorious Mandarin, Gracious Tuberose, Gorgeous Gardenia, Glamorous Magnolia and Generous Violet. "It's a sort of bouquet of scents," said Giannini for wwd, "So Gorgeous Gardenia because I wanted to underline the gorgeously feminine side of this fragrance. Glorious Mandarin because there's a sort of euphoria in mandarin, since it's such a sparkly fruit." In the process of making these fragrances, it was very important to distinguish them from one another. The idea is that each fragrance should reflect a facet of the same woman. The fragrances come in elongated hexagonal shaped bottles with transparent rather than gold stoppers. The face of the advertising campaign is Abbey Lee Kershaw, shot by Solve Sundsbø. The fragrances are available as 50 and 100 ml Eau de Toilette, except mandarin and violet one that will be available exclusively at G_U_C_C_I flag stores as 100 ml Eau de Toilette.
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