Schwarzkopf Keratin Color Permanent Hair Color Cream, 2.0 Soft Black

My favorite hair dye. It doesn't fade. I only have to dye it when my grey hair gets too long.The directions in the new box are a little different. The old box said to shampoo and apply conditioner. This one only says rinse.I didn't shampoo and my hair was so dry even after using the entire tube of conditioner.The packaging changed but they didn't say the formula did so I shampooed it.I purchased 2 boxes so I had another tube of conditioner. Didn't need to use the entire tube nor apply any hair treatment products this time. Left my hair super soft.In short, shampoo hair and apply conditioner.

This is a much better dye been conventional hair dye! Plus it has a conditioner that seals the color in and last up to 6 weeks as opposed to only a few weeks. And the color is much more intense!

Great product

Excelente producto me quedó bello mi pelo

Good price

I absolutely adore it! It keeps my hair feeling so soft and nourished, without any dryness or damage.

Best hair color ever,! Makes your hair super soft after washing. Color doesn't fade as fast either. I will only use this brand now. True to color guide

Bad batch - did not dye well, left with damaged hair never buy this color again. Bought last November and used within 3 months. I used other dark brown colors of the same line. This is supposed to be darker than my regular color but ended up with half dyed color very light and didn’t cover gray hairs. Disappointed