Pocket Pal The Handy Book of Graphics Art Production

Not quite what I had in mind but still informative

I have been a Print Production Supervisor, Production Manager, Q.C. Manager and Print Buyer for over 35 years. I hope to teach College-level Graphic Arts Lithography Production very soon. I attribute much of my skill not only to my years of experience, but also to products like International Paper's 20th Edition Pocket Pal. Since the Twelfth Edition, The Pocket Pal has been a very important part of my career. Information contained in its pages, have always helped me to cross the "t"s and dot the "I"s. Print Production is a very high powered and competitive Industry and since 1980, Pocket Pal has helped me "level the playing field". This 20th Edition is the best yet, not only for printing history and Production basics, but also for keeping up with most of today's updated technology. You will always find one on my desk and I hope they continue the good work.

Still relevant in today’s world of digital printing. The book keeps up with current printing techniques as well as keeping the theory and history of printing. Wish I still had my earlier version too. Great little section on typographic mark-up too. Still relevant today even in the age of PDF Mark-ups.

This book contains nearly everithing, what you have to know about the printing industry as a graphic designer or a buyer.PERFECT!!!

Had a Pocket Pal when I was in college, and since I've started doing exhibit design, I bought the latest edition . . . costs a bit more but, It's like having the Internet in your pocket when it comes to graphics reference in the shop . . . No batteries required!

Seems a bit outdated with all the technology we deal with today.

Even though you can find a lot of this information online, I keep it as a great reference and it has been on my desk since college.

Classic in the printing industry. Must have the latest edition, given the rapid changes in the industry. Was delivered quickly without problems. A++