What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Superior Preference Hair Color, 5C Cool Medium Brown

Product ID: 22570257

Details

Brand
L'Oreal Paris
Color
5C Cool Medium
Item Form
Gel
Package Information
Box
Product Benefits
Long Lasting

⏳Up to 9 weeks fade-defying color

💧No-drip gel formula for precise application

🧴Vitamin E-infused Shine Protect Conditioner

¥4449

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Description

✨ Own your glow with color that won’t quit! ✨

GRAY COVERAGE MASTERY - Effectively covers gray hair with rich, multidimensional color for a youthful, confident look.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage for a flawless salon-quality finish at home.
NOURISHING CARE SYSTEM - Infused with UV filters and Vitamin E, the Shine Protect Conditioner locks in color while leaving hair silky and resilient.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style and stand out in any room.

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, fade-defying color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit covers gray hair effectively while nourishing hair fibers. Available in over 50 shades, it’s designed for all hair types seeking long-lasting vibrancy and salon-quality results at home.

Specifications

ASIN	B0185LCA0I
Best Sellers Rank	#136 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5C Cool Medium Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 59,230 Reviews
Full Cure Time	25 minutes
Global Trade Identification Number	00071249329238
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item Weight	8.8 ounces
Manufacturer	L'Oreal - Hair Color
Manufacturer Part Number	71249329238
Material Features	Luminous Color
Material Type Free	Sodium Chloride Free
Model Number	71249329238
Number of Items	1
Package Information	Box
Product Benefits	Long Lasting
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Permanent Hair Color Kit (4 Piece)
Suitable Hair Color	All Hair Colors
UPC	071249329238
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

¥4449

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Imran F.

Very reliable shop with genuine products. Will definitely buy again!

2 weeks ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

View all Trustpilot reviews