What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit

Product ID: 22570257

Details

Brand
L'Oreal Paris
Color
5C Cool Medium
Item Form
Gel
Package Information
Box
Product Benefits
Long Lasting

⏳Up to 9 weeks fade-defying color

💧No-drip gel formula for precise application

🧴Vitamin E-infused Shine Protect Conditioner

¥4639

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Description

✨ Own your glow with color that won’t quit! ✨

GRAY COVERAGE MASTERY - Effectively covers gray hair with rich, multidimensional color for a youthful, confident look.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage for a flawless salon-quality finish at home.
NOURISHING CARE SYSTEM - Infused with UV filters and Vitamin E, the Shine Protect Conditioner locks in color while leaving hair silky and resilient.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style and stand out in any room.

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, fade-defying color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit covers gray hair effectively while nourishing hair fibers. Available in over 50 shades, it’s designed for all hair types seeking long-lasting vibrancy and salon-quality results at home.

Specifications

ASIN	B0185LCA0I
Best Sellers Rank	#157 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5C Cool Medium Brown
Container Type	Box
Customer Reviews	4.2 out of 5 stars 605 Reviews
Full Cure Time	25 minutes
Global Trade Identification Number	00071249329238
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	8.8 ounces
Manufacturer	L'Oreal - Hair Color
Manufacturer Part Number	71249329238
Material Features	Luminous Color
Material Type Free	Sodium Chloride Free
Model Number	71249329238
Number of Items	1
Package Information	Box
Product Benefits	Long Lasting
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Permanent Hair Color Kit (4 Piece)
Suitable Hair Color	All Hair Colors
UPC	071249329238
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

¥4639

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Fatima A.

Best international shipping I've ever tried. Worth every penny!

3 days ago

View all Trustpilot reviews