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🍉 Glow like you mean it — flawless skin starts here!
W7 It's Glow Prime Radiant Face Primer is a lightweight, watermelon-infused lotion that minimizes pores and imperfections while creating a smooth, radiant base for makeup. Designed by London professionals, this cruelty-free primer enhances natural pink undertones, extends makeup wear, and suits all skin types for a luminous, flawless finish.






| ASIN | B08FSSRNJJ |
| Benefits | Creates a smooth, glowing base for makeup application |
| Best Sellers Rank | 14,316 in Beauty ( See Top 100 in Beauty ) 53 in Face Primers |
| Brand | W7 |
| Brand Name | W7 |
| Colour | pink |
| Container Type | Jar |
| Country Of Origin | China |
| Coverage | radiant |
| Customer Reviews | 4.2 out of 5 stars 544 Reviews |
| Finish Type | Luminous |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Lotion |
| Item Weight | 1 Grams |
| Item form | Lotion |
| Manufacturer | W7 Cosmetics (2014) Ltd |
| Manufacturer Part Number | ITSGLOW-06 |
| Material Type Free | Cruelty Free |
| Model Number | ITSGLOW-06-FBA |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product benefits | Creates a smooth, glowing base for makeup application |
| Skin Tone | All |
| Skin Type | All |
| Skin tone | All |
| Skin type | All |
| Unit Count | 1 Count |
J**E
Gives a nice glow
Really nice
T**S
Good product
Very nice, gives your skin a nice glow under makeup. Goes on smoothly, and keeps makeup in place, through out the day. Excellent price. Recommend
M**T
Very good as eye make up !
I use this product as eye make up and it is very good for this although pretty awful as a face make up!
S**E
Take my money!
Love this product, it should be in every makeup bag! The glow is epic, quality that matches the best make up experts, easy to apply with no stickiness, quick drying and great value for money! Take my money!!
S**P
Fantastic product
This is fantastic and matches some much more expensive brands !!!
S**Y
Ive boight two now and the pump is faulty pump on both
Great product but I have bought teo of these and both will not pump properly. It sprayed everywhere and the nozzle came off!!!
A**L
Great Product. Terrible pump
Great product, except the pump doesn't work properly. Squirts the product all over the place, so a lot is wasted and extra sink cleaning is required.
M**A
Glowy
I love the glowy tint it leaves but it doesn’t come through light coverage, good value however it is cheaper in b&m.
E**A
Luktar jätte gott
Denna är bra och håller sminket på plats!
B**A
Fresh & Super fine, adds glow to face makeup
Beautiful stuff, I mix with my diluted fountain for a light glowing coverage. Excellent with older skin, I also have sensitive eyes and little to no irritation with my eyes. It’s so far an affordable and easy to use glow shimmer product. Such a perfect concentration of shimmer, very micro also. Seems high quality and smooth.
A**Y
Mauvaise odeur et texture
Je pensais a faire à une base glowy La teinte est sois disant universelle mais attention peaux claires s'abstenir L'odeur n'est pas agréable et la texture encore moins
E**I
Super illuminante!
Leggero, facile da stendere e lascia la pelle morbida. Il glow è naturale, non esagerato, e il trucco dura di più. La confezione da 30 g sembra duri parecchio. Assolutamente promosso!
N**E
Très bien
J’aime beaucoup ce produit. Je m’en sers comme fond de teint dès le printemps. Et il est vegan. Légèrement pailleté, il ne colle pas, n’est pas gras.
Trustpilot
2 weeks ago
2 days ago