Why using Mahatma Gandhi name to influence customers.

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‘Rentio Foods’ is a household name for over 85 years now. Started during the nineteen thirties, Rentio Foods commenced its journey with a motto - ‘We believe in the Best’, from then, Rentio has been the king of toor dal. ‘Rentio’ is a Gujarati word which means ‘spinning wheel’ or ‘charkha’.

The reason behind the name of the brand is quite inspiring. One of the elder brothers of the family, Gordhandas Chokhawala, was fully involved in ‘The Freedom Movement of Nineteen Twenties’.

He Worked With Mahatma Gandhi and later became The President of Surat Municipality and was the first Mayor Of Surat Municipal Corporation, and later he became Education Minister in Gujarat Ministry.

So, when the question of selecting a brand name for the product cropped up, it was unanimously decided that ‘RENTIO’ should be the brand name.

ASIN	B07QLW7F74
ASIN	B07QLW7F74
Best Sellers Rank	#12,122 in Grocery & Gourmet Foods ( See Top 100 in Grocery & Gourmet Foods ) #27 in Toor Dal
Brand Name	RENTIO
Coin Variety 1	Pigeon Peas
Customer Reviews	4.8 4.8 out of 5 stars (58)
Diet Type	Plant Based, Vegan
Item Form	Liquid
Item Highlight	Pantry
Item Weight	5 Kilograms
Item Weight	5 kg
Net Quantity	2000.0 Grams
Number of Items	1
Size	2 kg (Pack of 1)
Specialty	suitable for vegetarians
Unit Count	2000.0 Grams

Rentio Premium Desi Toor Dal, Oiled Arhar Dal, 5kg

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