Joico Color Endure Violet Shampoo For Long-Lasting Color | Increase Color Longevity & Reduce Tonal Change | Sulfate - Free | For Cool Blonde and Gray Hair

This is my holy grail for when I have blonde/ platinum hair it lightens it up nicely!

I used this for the first time today and was pleasantly surprised. I was not completely sold on the product after reading the reviews but I figured for the price I would give it a shot. I had my highlights touched up on Monday and noticed that there were some brassy spots. I didn't want to get back to the salon as my hair tends to crave moisture and the highlights are already damaging enough.I put this product on and left it in my hair for about 4 minutes. What did I notice? The smell is pleasant without being overly heavy. This shampoo is much darker purple than the previous purple shampoo I had been using. The bottle is nicely shaped and its deep red hue makes it easy to pick out amongst my other hair products. This shampoo is pretty thick so I had to get used to it. My hair is between my chin and my shoulders and I used about twice as much shampoo as I would with a sulfate-laden product, but that is to be expected. It rinsed out cleanly without any residue. Because this product is so purple I washed and rinsed my hair before washing my body to be sure I didn't have any lingering purple reside anywhere.I did use this shampoo with my ordinary conditioner as I wasn't ready to make a complete leap into this product.After towel drying my hair I was skeptical but as I was drying it with the hairdryer I noted that most of the brassiness was gone! Wow! I still have a few brassy tones and I'm thinking that another round of shampoo will help even more. My hair is about the same softness that it was with my previous shampoo--no real change there.I'm pleasantly surprised and for the price, would recommend trying it.

I bleached my own hair and the toner I used didn't really bring down the yellowness of my hair. My hair stylist in the past had suggested this brand of shampoo and conditioner, so I gave it a shot. I'm so glad I did! The shampoo has a nice light floral scent and smells great. It is a dark purple. My hair feels good, is soft, and looks so much better than it did before.I've only used this with the Joico Color Endure Violet Conditioner, which works great with the shampoo. The bottles look nice and function well.The directions say to apply to wet hair, later, leave in hair 3-5 minutes and rinse. It says to use 2-3 times a week. Be careful not to leave on for too long or use too often. When I over saturated once, it turned my hair a very light purple. I didn't mind it because I like unnatural colors, but you might have a different opinion. If you follow the directions, you should be fine.Ingredients: Water/aqua/eau, sodium methyl cocoyl taurate, cocamidopropyl betaine, cocamidopropyl betaine, cocamide mea, glycol stearate, pentapeptide-29 cysteinamide, pentapeptide-30 cysteinamide, tetrapeptide-28 argininamide, tetrapeptide-29 argininamide, hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzed keratin, panthenol, polyquaternium-7, diazolidinyl urea, peg-150 pentaerythrityl tetrastearate, tetrasodium edta, silicone quaternium-16, amodimethicone, peg-6 caprylic/capric glycerides, undeceth-11, c11-15 pareth-7, butyloctanol, undeceth-5, laureth-9, glycerin, trideceth-12. iodopropynyl butylcarbamate, ppg-12-buteth-1, polyamide-2, limonene, linalool, fragrance/parfum, ext. violet 2 (ci 60730), red 22 (ci 17200)One of the pictures I included is before I found these products, then the other half is after my first use. The change is insane.If you find this helpful, please click on the helpful button below. :)

I have been using this Joico shampoo for quite a while now and I love it! I've actually reviewed the smaller bottle in the past and love it so much I upgraded to the larger bottle. I love it for many reasons:1. It helps get rid of brassiness and also keeps my blonde hair looking bright! The violet color of the shampoo is much darker than ones you could get at any grocery store/drug store, which makes it work so much better. I find that for the best results you should lather your hair with the shampoo, then let sit ~2-3 minutes before washing it out. Then apply conditioner as usual.2. Not only does this shampoo help get rid of brassiness and keep my blonde bright, but it also leaves my hair feeling soft! I love the way my hair feels after using this shampoo!3. This shampoo is sulfate-free! Joico sells a similar product in a purple shampoo bottle that is a little cheaper but that one has sulfates in it, so I believe this one is much more worth it. I've used the other one in the past and changes to this one.I recommend this to all of my blonde friends. I will be attaching photos of the color of the shampoo on a piece of white tissue, and also my blonde hair to show how it doesn't look brassy!

I have dark purple/eggplant hair so I use this shampoo to prolong the color. It really works well for that reason. After previous attempts at dying, the color would always wash out no matter how cold the water I used was. This shampoo has helped the purple last long. It's not as bright as it was after dying it, but when I ask people what color they see my hair as, they still say purple. Washing my hair every other day with cold water and keeping this shampoo in for at least two minutes has yielded the best results. Sure it's still a bit of work, but it's definitely helped. It's free of sulfates and those other nasty chemicals that strip that color out of your hair which is another bonus. Most shampoos that claim to preserve color still have those terrible chemicals in them. Over all I'm really happy with this shampoo for use on my purple hair. I wish I could give it another half a star because the only reason I'm not giving it five is from the smell. It reminds my of that "bubblegum" flavored medicine you were given as a kid when you had strep throat. It doesn't last all day, but it's not nice when you have to let the shampoo set for a few minutes.

Have naturally blonde hair but highlight it during winter. This product keeps the brassy tones out. I only wash my hair with it once a week. Every time I do, I get comments from others how may hair looks great - it really does revive the original hairdresser job. I find that the shampoo does not spread well once applied to the hair. I have very thick hair which may be the issue. I tend to take 3 smaller blobs of the product, put one at the top of the scalp, one for the sides and one of the nape of the neck. Beware of getting any product into the eyes - stings like the devil! Also the cuticles become blue/purple for several days after. If this is an issue you you, you can use gloves. I also find that it dries out the hands a bit. Otherwise no complaints and it really does work!

Definitely lifts it to near white! Loved this shampoo when I was blonde, it lifted the copper tones right out and if I felt edgy I would leave it in for 5-10 minutes and it'd give me lilac highlights! Comes out nearly black but made my hair so pretty, I love this product.

I love this shampoo.It’s the only one I’ve come across that keeps your colour and makes your hair feel really clean.It was delivered on time, would highly recommend

I am absolutely disgusted I have been buying this product for ages now and every time it has been delivered it’s been spot on but not this time it came leaked all over the bottle and had sellotape over the leak I’m really not happy

Ha be blonde hair and find this shampoo is great for lightening it when it gets occasionally brassy tones. Have been using for years and this size is great value for money.